Dell 2011 Annual Report Download - page 8

Table of Contents
services, and business process outsourcing services. A significant portion of the revenue we derive from our outsourcing services contracts is typically
recurring in nature.
•Project-based — We also offer short-term services that address a wide array of client needs, including IT infrastructure, applications, business
process, and business consulting.
Beginning in Fiscal 2013, we will transition to new classifications for our services business that are aligned with the types of service offerings we provide to
our customers. This change reinforces our commitment to developing and delivering innovative solutions that meet our customers' needs. We will classify our
services as Support and Deployment services, Infrastructure, Cloud, and Security services, and Applications and Business Process services.
•Support and Deployment Services — Support and deployment services are closely tied to the sale of our servers, storage, networking and
client offerings, as well as multivendor support services. These services include the majority of the services we currently classify as
transactional services above.
•Infrastructure, Cloud, and Security Services — Infrastructure, Cloud, and Security services may be performed under multi-year outsourcing
arrangements, subscription services, or short-term consulting contracts. These services include infrastructure and security managed
services, cloud computing, infrastructure consulting, and security consulting and threat intelligence. We are often responsible for
defining the infrastructure technology strategies for our customers through the identification and delivery of new technology offerings
and innovations that deliver value to our customers.
•Applications and Business Process Services — Applications services include such services as application development and maintenance,
application migration and management services, package implementation, testing and quality assurance functions, business intelligence and
data warehouse solutions, and application consulting services. Business process services involve assuming responsibility for certain customer
business functions, including back office administration, call center management, and other technical and administration services.
Software and Peripherals
We offer Dell-branded printers and displays and a multitude of competitively priced third-party peripheral products such as printers, televisions, notebook
accessories, mice, keyboards, networking and wireless products, digital cameras, and other products. We also sell a wide range of third-party software
products, including operating systems, business and office applications, anti-virus and related security software, entertainment software, and products in
various other categories. We are focusing our participation in this area on higher-value offerings.
Client Products
We offer a wide variety of mobility and desktop products, including notebooks, workstations, tablets, smartphones, and desktop PCs, to our Commercial and
Consumer customers.
•Commercial — Our Latitude, Optiplex, Vostro, and Dell Precision workstation lines of mobility notebooks and desktop PCs are designed with
our Commercial customers in mind. The Latitude line of notebooks and the Optiplex line of desktop PCs deliver industry leading design,
durability, security, and manageability to drive enterprise efficiency and reduce the total cost of ownership. The Vostro line is designed to
customize technology, services, and expertise to suit the specific needs of small businesses. We also offer the Precision line of mobile and
desktop workstations for professional users who demand advanced workstation performance capabilities to run sophisticated applications.
During Fiscal 2012, we introduced the new Vostro 3000 series notebooks, and the Dell Precision M4600 and M6600 mobile workstations, and
made enhancements to our Dell Latitude E-family of notebooks.
•Consumer — For our Consumer customers, we offer the Inspiron, XPS, and Alienware lines of notebooks and desktop PCs. The Inspiron line
is designed for the mainstream user seeking a personalized smart investment that is easy to use, while the XPS line is designed for customers
seeking un-compromised form plus function, with high performance and craftsmanship. We target sales of our Alienware line to customers
seeking advanced multimedia capabilities for high performance gaming. During Fiscal 2012, we introduced new desktops and notebooks in
each of our consumer brands, including thin and powerful Inspiron and XPS notebooks.
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