HSBC 2010 Annual Report Download - page 43

41
Overview Operating & Financial Review Governance Financial Statements Shareholder Information
significantly in Hong Kong, where the
introduction of HIBOR-linked mortgages drove
volume growth and enabled us to maintain our
market leadership. In Australia, Singapore and
Malaysia we were able to grow mortgage
volumes through targeted marketing campaigns.
Customer account balances also grew, largely on
the back of increased customer numbers in Asia
and the UK.
• HSBC Premier, our flagship global customer
proposition, was available in 47 markets and
had grown to 4.4m customers at the end of
2010. We attracted over 980,000 net new
customers in 2010, of whom over 50% were
new to HSBC.
• We made further progress in standardising our
various offerings across the Group for emerging
mass affluent customers with the continued
transition of eligible customers to HSBC
Advance, our second globally consistent
proposition. At 31 December 2010, Advance
had a customer base of 4.6m and was available
in 34 markets.
• During 2010, HSBC’s Global View and Global
Transfer online capabilities were extended to
our Advance customer base. These services
allow Premier and Advance customers to access
and manage all their accounts through one
single logon and transfer funds between their
overseas accounts online. Both the volume and
the value of transfers increased strongly during
the year as our target customer base and general
awareness of these services grew.
• Our World Selection global investment offering
continued to grow and is now available in
26 markets with total assets under management
of US$7.2bn at 31 December 2010.
• We further enhanced our services and made
banking easier for our customers with initiatives
such as increased Saturday branch opening in
the UK, the launch of retail renminbi wealth
management products, mobile banking and
online real time bond trading in Hong Kong,
and the upgrading of the US automatic teller
machine (‘ATM’) network to accept deposits.