America Online 2014 Annual Report Download - page 10

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AOL Platforms enables the world’s top marketers and media brands
to reach consumers across desktop, mobile and TV through premium
experiences, programmatic buying and performance-driven campaigns.
It is the global partner of choice for leading publishers, advertisers and
agencies seeking to maximize the value of their brands online.
PLATFORMS
>50%
ADVERTISING
CAMPAIGNS ARE
CROSS-SCREEN
250%
PROGRAMMATIC
REVENUE GROWTH
IN 2014
~
40%
OF NON-SEARCH
ADVERTISING REVENUE
WAS PROGRAMMATIC
IN Q4 2014
ALL SCREENS + ALL FORMATS
Video DSP
Display DSP
TV DSP
DMP
Multi-Touch Attribution
Branded Entertainment
Native/Personalization
Premium Video Network
Premium Display Network
Rich Media Ad Server
Video SSP
Display SSP
Premium Video Exchange
DMP
Native/Personalization
Premium Video Network
Premium Display Network
Rich Media Ad Server
Ad Server
ADVERTISER SERVICES PUBLISHER SERVICES
AOL’S PROGRAMMATIC SUITE
All data is internal unless otherwise stated.