America Online 2014 Annual Report Download - page 5
Download and view the complete annual report
Please find page 5 of the 2014 America Online annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.:HRUJDQL]HWKHWKUHHVWUDWHJ\SULQFLSOHVLQWRDFRQFHSWZHFDOOȊ23.” O3 stands for “Open,
2QOLQH2ɞLQHȋ(YHU\EUDQGSODWIRUPSDUWQHUVKLSDQGSHUVRQZHKLUHKDVWRUDLVHRXUJDPH
in O3Ȋ2SHQȋLVDFRQFHSWZKHUHZHHQDEOHGWKHZRUOGWRZRUNZLWK$2/HQJLQHHUVFRGLQJ
DW7HFK&UXQFK'LVUXSWEORJJHUVEORJJLQJDW7KH+XɝQJWRQ3RVWDQGDGYHUWLVHUVEULQJLQJ
WKHLUGDWDWRRXURSHQDGVSODWIRUPȊ2QOLQHȋLVDWHUPZHXVHWRGHVFULEHRSHQLQJXSHYHU\
EUDQGSODWIRUPDQGSURFHVVDWWKHFRPSDQ\WRIXOO\OHYHUDJHWKHIXOOHVWFDSDELOLWLHVRQOLQH
GLVWULEXWLQJRXUFRQWHQWEUDQGVRQHYHU\DYDLODEOHVRFLDOQHWZRUNDQGEXLOGLQJRQOLQHWRROVIRU
SXEOLVKHUVWRLQVWDQWO\XSORDGDQGVKDUHRXUYLGHROLEUDU\Ȋ2ɞLQHȋLVKRZZHEULQJRXUVWUDWHJ\
WRELJDUHDVRIKXPDQOLIHEULQJLQJEUDQGVOLNH0$.(56WROLQHDU79DQGKROGLQJWKHȴUVW
3URJUDPPDWLF8SIURQWHYHQWIRUWKHDGYHUWLVLQJEXVLQHVV23LVHYHU\ZKHUH
:LWKDOOWKDWDVDEDFNGURSLWLVLPSRUWDQW\RXXQGHUVWDQGKRZRXUVWUDWHJ\DQGZRUOGYLHZ
is translating into execution:
ΖQ$2/JUHZLWV86PXOWLSODWIRUPFRQVXPHUVWKHIDVWHVWDPRQJWKHWRSLQWHUQHW
FRPSDQLHVLQHYHU\TXDUWHURIWKH\HDUDQGVXUSDVVHGPLOOLRQJOREDOPRQWKO\
PXOWLSODWIRUPFRQVXPHUV*URZWKFDPHDFURVVRXUSRUWIROLRRISUHPLXPEUDQGVSDUWLFXODUO\
DW7KH+XɝQJWRQ3RVW7KH+XɝQJWRQ3RVWZLOOWXUQ\HDUVROGLQ0D\DQGJURZLQJXSLQVLGH
RIWKH$2/IDPLO\KDVEHHQDUHDOVXFFHVVVWRU\ΖQ7KH+XɝQJWRQ3RVWZDVD86RQO\
SXEOLFDWLRQZLWKDSSUR[LPDWHO\PLOOLRQXVHUVZLWKEORJJHUVDFURVVURXJKO\YHUWLFDOV
7RGD\LWKDVRYHUPLOOLRQJOREDOPXOWLSODWIRUPXVHUVDFURVVRYHUYHUWLFDOVDQGRSHUDWHV
LQȴYHFRQWLQHQWVWKDWFRYHURYHUKDOIWKHZRUOGȇV*'37KH+XɝQJWRQ3RVWLVWKHPRVWVKDUHG
QHZVEUDQGRQ)DFHERRNDQG+X3RVW/LYHKDVFURVVHGELOOLRQYLGHRYLHZVZLWKRYHU
JXHVWVVLQFHLWZHQWOLYHQHDUO\WKUHH\HDUVDJR7KH+XɝQJWRQ3RVWLVQRZWKHȴUVWVFDOHGDQG
truly global content platform and its marriage with AOL has created one of the most unique
media assets in the world.
7KHVXFFHVVRI7KH+XɝQJWRQ3RVWLVMRLQHGLQE\WKHVXFFHVVRIRXURWKHUPDMRUFRQWHQW
EUDQGVLQFOXGLQJ7HFK&UXQFK(QJDGJHW$XWREORJ0$.(56DQGPRUH$OORIRXUEUDQGVDUH
PRYLQJIURPK\SHUWH[WWRK\SHUPHGLDZKLOHVFDOLQJWRJOREDODXGLHQFHV$2/KDVRQHRIWKH
PRVWVLJQLȴFDQWVWDEOHVRIEUDQGVLQWKHLQWHUQHWVSDFH
ZDVDOVRD\HDUZKHUHWKHFRUH$2/EUDQGHGVHUYLFHVPDGHKLVWRULFLPSURYHPHQWV
ODXQFKLQJPRELOHYLGHRVRFLDODQGSDLGVHUYLFHVSURGXFWV$2/FRPFRQVXPHUVQRZKDYH
OLYHDQGSURJUDPPHGYLGHRWZHQW\IRXUKRXUVDGD\LQFOXGLQJFRQWHQWIURP$%&&%6
)R[6SRUWVDQG7KH3OD\HUV7ULEXQHLQDGGLWLRQWR$2/ȇVRZQHGDQGRSHUDWHGEUDQGV
AOL.com also went mobile and social during the year with the launch of the new AOL mobile
DSSȂZKLFKLVDFRPELQHGFRQWHQWPDLOVHDUFKDQGVRFLDOSODWIRUP7KHDSSLVQRZDWRS
UDQNHGIUHHDSSLQWKHQHZVFDWHJRU\LQWKHL7XQHVDSSVWRUH2XUSDLGVHUYLFHVWHDPWHVWHG
a series of new subscription products, including Assist by AOL.
8QGHUQHDWKRXUSRUWIROLRRISUHPLXPEUDQGVLVDJOREDOVXSSO\DQGGHPDQGSODWIRUPEXVLQHVV
WKDWLVDXWRPDWLQJWKHELOOLRQJOREDODGYHUWLVLQJEXVLQHVVDQGWKHZD\SXEOLVKHUVPDNH
PRQH\DQGLPSURYHWKHLUFRQVXPHUDGRSWLRQDQGHQJDJHPHQWUDWHVΖQZHJUHDWO\
LQFUHDVHGWKHYDOXHRIRXUSODWIRUPEXVLQHVVE\EXLOGLQJDPRUHUREXVWVHWRIRHULQJVDQG
by acquiring market leading features on both the demand and supply side of our business,
LQFOXGLQJ*UDYLW\&RQYHUWUR3UHFLVLRQ'HPDQGDQG9LGLEOH*UDYLW\HVWDEOLVKHV$2/DVDOHDGHU
LQFRQWHQWSHUVRQDOL]DWLRQDQGH[SDQGVRXUSURJUDPPDWLFDGYHUWLVLQJFDSDELOLWLHVWRQDWLYH
IRUPDWV&RQYHUWURSXWV$2/DWWKHIRUHIURQWRIDWWULEXWLRQPRGHOLQJZKLFKLVUHVKDSLQJWKH
PHDVXUHPHQWRIRPQLFKDQQHODGYHUWLVLQJ3UHFLVLRQ'HPDQGRSHQVXSWKHSODWIRUPIRURXU
DGYHUWLVHUSDUWQHUVWRWKHOLQHDU79VSDFH9LGLEOHEULQJVSURJUDPPDWLFFRQWHQWGLVWULEXWLRQ
WR$2/DGGLQJVFRSHDQGVFDOHWRRXUSXEOLVKHURHULQJVΖQ$2/FUHDWHGDWUXO\RSHQ
SODWIRUPEXVLQHVVVHUYLFLQJRYHUWHQWKRXVDQGSDUWQHUVLQDGGLWLRQWRRXURZQFRQWHQWEUDQGV
FUHDWLQJD%%PDUNHWSODFHZLWKLQ$2/$2/LVQRZD%&DQG%%EXVLQHVVDQGLVXQLIRUPO\
IRFXVHGRQWKHJOREDOPHGLDWHFKQRORJ\YHUWLFDO