America Online 2014 Annual Report Download - page 4

AOLers,
The mission of AOL is: “To simplify the internet for consumers and creators by unleashing the
world’s best builders of culture and code.” 2014 is a year where our mission, our strategy, and our
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fully harnesses the simple idea that most humans on the planet will one day own a powerful mobile
machine and a powerful connection to a global network.
Our mission allows us to focus on making AOL an exceptional company. Simplifying the internet
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simple has to be a way of life, internally and externally, and the way we need to run our company
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The second part of our mission statement, “unleashing the world’s best builders of culture and
code” is the engine room behind what makes AOL great. We make it our business to make talent
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“talent.” Our internal focus on talent is matched by our external focus on partnering with the world’s
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industry. One important business goal we added to AOL this year was to increase our ability to be
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from which we recruit by 30% in 2015 and we expect to accomplish that goal.
As a fellow shareholder and member of the AOL community, the mission should be important and
meaningful to you because it is designed to help grow AOL as fast as, or faster than, the global
internet is growing. Growing AOL in the future requires the same bold strategic choices we made to
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and to our execution, AOL will continue to build into one of the most formidable companies in the
future of media technology.
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world through brands and we see a clear and present opportunity to build brands that consumers
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traded industry to a machine and marketplace enabled industry. This has happened at an accelerated
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