Bank of America 2000 Annual Report Download - page 24

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Serving the Middle Market
Comprehensive product and service offerings, cou-
pled with cutting-edge technology and the ability to
customize solutions, are enabling us to expand our
client base while deepening existing relationships.
What would it mean to your company if you only had to make one phone call or access one corporate portal for
advice on all of your financial needs – to raise capital, manage your cash, compete globally or gain a foothold in
the electronic marketplace? What would it mean to have the benefits of a local financial institution that knows you,
plus the expertise and experience of Wall Street? What would it mean to know that someone was helping you ensure
the future health of your company?
Serving more than 30,000 companies throughout the United States with annual sales between $10 million and
$500 million, Bank of America creates powerful solutions every day to help these middle market firms grow and
thrive. For nearly 70% of middle market clients in our 21-state franchise, we serve as lead bank and we are working
to grow that number significantly. The potential in lead bank status is tremendous. For example, the average number
of products we provide to clients when we do not serve as lead bank is four. Establishing a lead bank relationship more
than doubles the number of products a client uses.
The opportunity in this marketplace continues to swell – with Bank of America serving more than 30% of
middle market companies within our franchise and holding a leadership position in lending, treasury management,
foreign exchange, syndications, derivatives, trade finance, leasing and private debt placement. Our strategy is to
expand our client base further while deepening existing relationships.
Clients’ needs vary greatly. They might require solutions to complex issues or the simple execution of transac-
tions. They might need the sophistication of an entire team or one-on-one advice. Or they might need help taking
their domestic business global. With a proven track record combining the right people, technology and solutions to
create an unbeatable value proposition, Bank of America can meet all these needs.
We know from listening to our clients that time is money. That’s why our client-centered team approach to
relationship management is critical to achieving results – for our clients and ourselves. Our teams provide middle
market companies with localized, integrated access to all the bank’s resources, including treasury management,
investment banking, personal wealth management, credit products, asset management and consumer banking serv-
ices for their employees. As a result, more than two-thirds of our middle market clients rate their satisfaction with
us as excellent or above average.
Topping the Charts
Among institutions providing financial services to middle market
companies in the United States, Bank of America ranks No. 1 in:
Number of banking relationships
Investment banking
Treasury management
Syndications
Secured and unsecured credit
Leasing
International services
Short-term investments