Cabela's 2013 Annual Report Download - page 6

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Our customers responded to the improvements by
providing a record Voice of the Customer survey rating of
88.7, putting us at the top of a list consisting of the most
respected names in retail.
As we look forward to 2014, we could not be more
excited about the opportunities ahead to build on
the strengths of the foundation established before
us. Striving to continually improve and cherishing
our customers each and every day are at the core of
everything we do as well as how we grow.
All my best,
Tommy Millner,
President and Chief Executive Officer