Humana 2000 Annual Report Download - page 9

MOMENTUM
e n a b l e
14 15
g a i n i n g . . .
Every aspect of
Humana is influenced
by the progressive
sophistication of our
e-business
capabilities.
Technology is an exciting tool,
but it’s only a tool – a means
to the end of consumer-centric
health benefit products and service.
As a means, however, it is unparal-
leled in its speed, convenience,
thoroughness and up-to-the-
minute accuracy.
In 2000, Humana solidified
its position as an industry leader in
making this tool work for our
consumers, employers, physicians
and brokers:
We introduced dozens of
capabilities to our humana.com
web site, all of which substituted
ease and precision for the
delays and frustration inherent
in telephone and paper
transactions. These capabilities
included enrollment, benefit
and claims information,
identification cards, referrals,
detailed pharmacy information,
personal health risk assessments
and information about disease
management programs.
We vastly increased the number
of transactions successfully
completed through electronic
data interchange (EDI).
We launched humanacc.com in
Cincinnati, the country’s most
advanced web-enabled health
plan. Developed in conjunction
with employers and physicians,
humanacc.com points the
way toward a paperless health
insurance future.
We began developing the
exciting web-based PlanWizard
for our Louisville associates to
use in 2001. PlanWizard helps
people choose the plan that’s
right for them through a series
of interactive questions and
answers that takes just seconds
to complete online.
These efforts were recognized
last year when Humana garnered
two national eHealthcare
Leadership awards: a platinum
award for the best interactive web
site and an award for the best e-
business site. We were also chosen
by eWeek magazine (formerly PC
Week) as one of the country’s 50
most web-savvy corporations, and
we were among only 13 companies
to achieve that distinction two
years in a row.
While gratifying, such
accolades are only a reflection of
the firmness of our resolve to help
our customers gain momentum
in managing their own health
through the creative use of
information technology.
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