McDonalds 2005 Annual Report Download

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McDonald’s Corporation
2005 Summary Annual Report

Table of contents

  • Page 1
    McDonald's Corporation 2005 Summary Annual Report

  • Page 2
    Forever Young is the essence of our brand. It's what we seek to express in everything we do. Youthfully energetic, committed to well-being, a delightful experience, personally engaging and distinctly casual - it's who we are and it guides our relationship with our customers.

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    our brand our plan our future are Forever Young

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    ...'s three-year compound annual total return to shareholders - which includes dividends and stock appreciation - was 30 percent versus the S&P 500 Index performance of 14 percent. McDonald's corporate and restaurant training curriculum has been awarded 46 college credit recommendations by the American...

  • Page 5
    ... 2004 annual report. These include effective talent management and leadership development, a commitment to play an active role in promoting balanced, active lifestyles on behalf of our customers, and long-term, profitable growth for you, our shareholders, and for the entire McDonald's System. 2005...

  • Page 6
    ... choices that best fit their lifestyles. To help inform our customers about the importance of physical activity, in 2005 we also launched a public introduced nutrition information on product packaging starting in 2006 CASH PROVIDED BY OPERATIONS dollars in billions education campaign called, "it...

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    ... Mexican Grill. And that's why, as a learning organization, we listen to and evaluate ideas from our shareholders. It's our duty, however, to focus our energies on growing our business for the long-term benefit of all shareholders and we evaluate new ideas with that goal in mind. Our Plan to Win has...

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    How can we be our customers' favorite place and way to eat? Every day, all over the world, we develop exciting new answers to that question, guided by our Forever Young brand essence and our Plan to Win. 6 McDonald's 2005

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    ... five areas of focus -people, products, place, price and promotion-we're energized and in a constant state of motion, innovating for our customers. That's why the Plan to Win is vibrant and alive. That's why the Plan to Win is working. That's why the Plan to Win is Forever Young. 2005 McDonald's 7

  • Page 10
    ... the next great taste at McDonald's Food Studios in the United States, Paris, and soon, in Hong Kong-where our product development teams explore new ideas rooted in customer tastes and preferences. O UR BRAND MISSION is to be our customers' favorite place and way to eat. The Plan to Win keeps our...

  • Page 11
    ... they spend the most time. From TV advertising to high-impact outdoor, from print and online to hand-held communication devices, we are conveying our Forever Young brand and message in today's most relevant ways. And the best thing is, the Plan to Win is just getting started. 2005 McDonald's 9

  • Page 12
    ... the opportunity to excel builds our brand, one customer at a time. work@McDonald's offers an online peek at how great a job at McDonald's can be for management and crew alike. The benefits are excellent and the career paths exciting when you work for a winner. Want proof? Nearly half of our top 50...

  • Page 13
    In China and in every corner of the world, McDonald's crew are part of one large, global family - with a culture of service and opportunity that knows no boundaries and speaks a language that everyone understands: a bright, genuine smile.

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    We're growing by offering menu variety and choice, tailored to fit local tastes and prepared to the highest standards of quality. All over the world, a Big Mac is still a Big Mac. But each market offers local favorites as well.

  • Page 15
    ... Salad available in the United States. One taste tells you there's genius in simplicity. Crisp sliced apples, grapes and candied walnuts that can be dipped in vanilla yogurt. A delicious choice, all day long. products! all-time favorites and innovative, locally relevant menu options-a winning...

  • Page 16
    ...McDonald's, whether you take out, dine in or drive-thru. We introduced the Arch Card in the United States in 2005. Able to be pre-loaded or reloaded, the Arch Card joins other cashless payment options like debit and credit cards in the U.S. With initiatives like these and others like extended hours...

  • Page 17
    ... re-imaging is a perfect expression of our philosophy of getting better, not just bigger. Every year, more McDonald's are being updated like this one in Mexico City - with sophisticated new exterior architecture and interior design, along with amenities like wi-fi, McDonalandia play area and more.

  • Page 18
    In skateboarding and at McDonald's, it's all about balance. Increasingly, we're finding success and expanding our customer base by offering a mix of value and premium selections. It's all part of the McDonald's tradition of great taste at a great price.

  • Page 19
    ... Dollar Menu; in Japan, we have 100-Yen and 500-Yen menus; in the United Kingdom, the Pound Saver Menu. Just goes to show that everyday low price is a language everyone understands. price! a range of delicious products, from value to premium choices-you'll always find something to love at McDonald...

  • Page 20
    ... tickets to the 2006 FIFAâ„¢ World Cup. Excited, engaged customers, increased visits, increased comparable sales - G-O-A-L-L-L-L-L-L-L-L-L! promotion! building the power of our brand in a fast-moving, always-changing world. Promotion succeeds when fresh thinking and relevance join forces. A great...

  • Page 21
    ...a balanced diet. They want the best for their families, and we're there for them - leading the way in providing menu choice and education. The latest? We are the first quick-service restaurant to begin globally implementing new packaging that provides nutrition information for our products, starting...

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    ba da ba ba ba ... i'm lovin' it!

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    Management team Front row from left: Jim Skinner and Mike Roberts Middle row from left: Ralph Alvarez, Mary Dillon, Denis Hennequin, Jose Armario and Gloria Santona Back row from left: Rich Floersch, Jeff Stratton, Tim Fenton, Don Thompson and Matthew Paull 22 McDonald's 2005

  • Page 25
    ... Officer Glen Steeves Europe Chief Operations Officer Jeffrey Stratton Chief Restaurant Officer Donald Thompson U.S. Chief Operations Officer Compensation Committee 2 Governance Committee 3 Audit Committee 4 Corporate Responsibility Committee 5 Executive Committee 6 Finance Committee 2005 McDonald...

  • Page 26
    ... and animal welfare policies and programs. McDONALD'S TAKES PRIDE IN HAVING BEEN RECENTLY ADDED TO THE DOW JONES SUSTAINABILITY INDEX, a highly selective list of industry leaders in corporate responsibility. This recognition Since the days of founder Ray Kroc, involvement in the community has been...

  • Page 27
    ... in 2005 $0.67/share Stock exchange listings New York, Chicago, EuroNext Paris and Swiss Independent auditors Ernst & Young LLP Visit us online Investor information and services INCLUDES sign-up for e-notification of investor news, the 2005 Annual Report on Form 10-K, and investor press releases and...

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    ® McDonald's Corporation McDonald's Plaza Oak Brook IL 60523 www.mcdonalds.com