McDonalds 2005 Annual Report Download - page 15

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products!
all-time favorites and
innovative, locally relevant
menu options—a winning
combination, all over
the world.
Fresh, high quality ingredients
come together in our Fruit &
Walnut Salad available in the
United States. One taste tells
you there’s genius in simplicity.
Crisp sliced apples, grapes
and candied walnuts that can
be dipped in vanilla yogurt. A
delicious choice, all day long.
Rice is a popular tradition in
Asia, enjoyed as part of almost
every meal. Created locally,
the Rice Burger was such a
hit in Taiwan that it will expand
to other Asian markets this
year. No wonder customers
love it—Kalubi beef or spicy
chicken, served on a toasted
rice patty. As convenient as it
is delicious.
Germany’s unique one-third
pound lettuce and tomato
hamburger, the Big Tasty,
traveled to Brazil in 2005. Just
one example of how innovation
can expand to new markets
successfully. Just one example
of the vast potential of our
Plan to Win.
2005 McDonald’s 13