McDonalds 2005 Annual Report Download - page 20

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Our popular Monopoly
promotion once again
crossed the ocean to
Germany from the U.S. in
2005. The fun took on a local
flavor with attractive instant
win prizes and the mega-prize
just about everyone wants:
tickets to the 2006 FIFA™
World Cup. Excited, engaged
customers, increased visits,
increased comparable sales—
G-O-A-L-L-L-L-L-L-L-L-L!
Promotion succeeds when
fresh thinking and relevance
join forces. A great example:
Summer Desserts in Hong
Kong. A simple but exciting
menu item—ice cream with
uniquely colorful and flavorful
toppings, like the Red Bean
Sundae shown here—
promoted with the help of a
local pop star, hip, energetic
imagery and music across key
media, from television to bill-
boards to point-of-purchase.
Cool in more ways than one!
18 McDonald’s 2005
promotion!
building the power of our
brand in a fast-moving,
always-changing world.