Pfizer 2014 Annual Report Download - page 32

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PFIZER ANNUAL REVIEW 2014 www.pzer.com/annual 32
ANNUAL REVIEW 2014
OUR COLLEAGUES
DIVERSITY MATTERS:
DEVELOPING DIVERSE TALENT
TO HELP DRIVE BUSINESS RESULTS
Building a diverse workforce and an inclusive workplace expands
access to innovative ideas and global markets and helps us to earn
respect from society.
Throughout our enterprise we have seven Pzer Colleague
Councils (PCCs) and more than 90 regional and local business
resource networks of colleagues that inform and implement
strategies and initiatives that align with Pzer’s business
imperatives. These groups, aligned to Veterans, Asians, Blacks,
Latinos, LGBTA, Women, and people with disabilities and
caregivers, work to expand access to diverse talent pools to
engage, develop and retain diverse talent and advance
Pzer’s business.
Our LIFT (Leadership Investment for Tomorrow) program shows
how diversity and inclusion and talent development efforts can
translate into business success. In the 18-month, high potential
development program for diverse talent, each community “cohort”
(i.e., women, Asian, Black and Latino) completes a high impact
action learning project. One such project involved research on how
underserved communities experience symptoms of disease and
view medicines that alleviate those symptoms. This led to the “Step
on Up” campaign, featuring Cedric the Entertainer, to introduce
Lyrica® to the African American community for the relief of diabetic
nerve pain.
“Working as part of the LIFT team with
the Lyrica project was truly an opportunity
to expand my thinking and capabilities in
new and challenging ways. This work was
important not only to our business, but
also to the Black and Latino communities
suffering with pDPN. Additionally, it’s exciting
to see our collaborative work, such as
the U.S.-based unbranded public service
announcements featuring comedic icon
Cedric the Entertainer, launch in
the marketplace.”
THELMA HAYLOCK
DIRECTOR
BUSINESS SERVICES
Our Business > Our Colleagues