Pfizer 2014 Annual Report Download - page 5

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PFIZER ANNUAL REVIEW 2014 www.pzer.com/annual 5
ANNUAL REVIEW 2014
COMBATING NON-COMMUNICABLE DISEASES
WITH INTERGENERATIONAL PROGRAMS IN TANZANIA
“With Pfizer’s support, we’re empowering older
people, health workers and community volunteers
in Tanzania to prevent and manage chronic, non-
communicable diseases. This intergenerational
program is groundbreaking work that sets
the pace on how societies should respond to
population aging.”
AMLESET TEWODROS
COUNTRY DIRECTOR
HELPAGE TANZANIA
HelpAge International and Pzer have worked together since 2012
to reduce the impact of non-communicable diseases (NCDs) among
older people in Tanzania. During the rst two years, the initiative
began supporting the Government of Tanzania’s efforts to provide
appropriate health services to older citizens. NCDs include a range of
chronic conditions, including cancer, diabetes, cardiovascular disease
and hypertension, as well as Alzheimer’s and other dementias. They
are commonly thought of as “diseases of afuence,” whereas, in
reality, four-fths of deaths from NCDs are in low- and middle-income
countries and older people in developing countries are particularly at
risk. Prevention through an active and healthy lifestyle can turn some
of these debilitating diseases into manageable conditions.
The ongoing project focuses on developing health messaging through
an intergenerational approach. It pilots a range of community-based
activities aimed at promoting prevention and management of NCDs
by practicing healthy lifestyles, while working with health providers at
local and national levels to improve prevention, early diagnosis, follow-
up and treatment of NCDs as well as improving on data collection and
analysis to inform appropriate policies. While the community-based
activities are carried out in Morogoro, Kibaha and Songea districts
in collaboration with organizations of older people, the curriculum
reform and support to improve health information management will be
undertaken together with the Ministry of Health and Social Welfare at
various levels.
HELPAGE TANZANIA COMBATING
NON-COMMUNICABLE DISEASES
DISCOVERIES FOR HEALTHIER LIVES
Homepage > Discoveries for Healthier Lives