Pfizer 2014 Annual Report Download - page 70

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PFIZER ANNUAL REVIEW 2014 www.pzer.com/annual 70
ANNUAL REVIEW 2014
EMPOWERING PATIENTS
Pfizer continues to engage with patients, caregivers and the health care
community through the public outreach of Chief Medical Officer,
Freda Lewis-Hall, M.D. and the Pfizer Medical and research organizations.
Dr. Lewis-Hall’s appearances on television shows such as Dr. Phil and
The Doctors, together with Pfizer medical information offered on the
Get Healthy, Stay Healthy website, GetOld.com and social media, connect
U.S. audiences with medical expertise, resources and useful tools to help
them manage their own and their families’ health.
Our World > Patient Engagement
Chief Medical Ofcer, Freda Lewis-Hall, M.D., appeared on The Doctors segment, Breast Cancer —
What You May Not Know But Should
60+MILLION
VIEWS
OF PFIZER MEDICAL INFORMATION
IN BROADCAST MEDIA
13+MILLION
VIEWS
OF PFIZER MEDICAL INFORMATION
ONLINE
IN 2014, THERE WERE:
PATIENT ENGAGEMENT