Pizza Hut 2004 Annual Report Download - page 19
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Please find page 19 of the 2004 Pizza Hut annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.ThinkOutsidetheBun!™
2004wasayearofsignificantprogressforTacoBell®.Wedeliveredpositivesamestoresalesgrowthin
everyperiod—withoverthreeconsecutiveyearsofsustainedgrowth.Throughouttheyearwecontinued
tosetweeklysalesrecordssystemwide,fueledbyinnovativemarketingandacommitmentto Running
GreatRestaurants.We’reproudofthefactthatourOneSystemOperatingPlatformhelpedourRestaurant
GeneralManagersandtheirteamsdrivemoreconsistentexecutionandgreaterCustomerMania.Asaresult,
ourSpeedwithServiceimproved,withQSRMagazineratingusthirdintheoveralldrive-thruexperiencein
their2004Drive-ThruSurvey.Wealsocontinuedtodeepenourpeople-first,recognitioncultureasseenby
thefactthatourteammemberturnoverwasdownfrom221%in2001tojust108%in2004.
Andthenthere’sourfood!AlreadydelightingcustomerswithourexistinglineupofMexican-inspiredproducts,likeourdelicious
GrilledStuftBurritos,signatureQuesadillasandFiestaTacoSalad™—in2004weinvitedconsumerstoThinkOutsideTheBun™
withournewBigBellValueMenu™.Pricedatjust99¢–$1.29,customerscankeeptheirstomachsandwalletsfullwithitemslike
our1/2lbBeef&PotatoBurrito,SpicyChickenSoftTaco,andCaramelAppleEmpanada.
WealsohadcustomersDrinkingOutsidetheBunwiththeintroductionofMountainDewBajaBlast™,ournewcarbonatedsoft
drinkthatcombinestheflavorandenergyofMountainDewwithaboldtropicallimeblast,availableonlyatparticipatingTacoBell
restaurants.Anotherindustry firstwasTacoBellbecomingthe “OfficialQuickServiceRestaurant”ofMajorLeagueBaseball®
(MLB).*Ourexcitingthree-yearpartnershipincludesadvertising,on-sitesignageandfanpromotionsduringMLB™events.
Soin2005,we’regoingtobuildonoursuccessandcontinueto:putourPeoplefirstsotheycanbegreatCustomerManiacs;
getbetterandbetteratExecution;anddeliverthat“TacoBelltaste”andspiritthatkeepourcustomerscomingbackformore!
EMILBROLICK,PRESIDENTANDCHIEFCONCEPTOFFICER,TACOBELL
*MajorLeagueBaseballtrademarksandcopyrightsareusedwiththepermissionofMajorLeagueBaseballProperties,Inc.