Verizon Wireless 2012 Annual Report Download - page 12

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Verizon’s innovative technology enhances people’s lives. We address critical needs in
our communities and create long-term growth by sharing our success.
SHARING OUR SUCCESS
Verizon has deep roots in the communities we serve. Our networks
are an engine for economic growth, and our products enhance the
relationships that support our society.
Our advanced technology is providing exciting new opportunities
to nd powerful answers to some of the enduring challenges
that face our society, such as, how can we transform healthcare?
Is there a better way to manage our energy usage? How can
we give our students a better education? How can we become
more sustainable?
We can now address these questions in innovative ways, using our
wireless and broadband services to help our communities grow.
This creates a sustainable long-term growth strategy — one that
opens new markets for Verizon, provides value for shareowners and
helps solve community problems. Our goal is to take our corporate
responsibility to a higher level of social impact, because we believe
that creating a healthy, sustainable society is the best way to create
a healthy, sustainable business.
BUSINESS AND SOCIAL VALUE METRICS
In 2011, we formalized our strategy for creating business and social
value under the mantle of “Shared Success,” a term that derives
from the Verizon Credo. We made strong progress last year. We laid
the groundwork for our “Powerful Answers” campaign, which helps
us identify and accelerate deployment of technology solutions
that create shared value. We developed a process to capture data
that measures the value of our technology to the communities
we serve. We also revised our philanthropic strategy to use our
technology to address the challenges of underserved communities
HOW CAN WE USE TECHNOLOGY
TO STRENGTHEN OUR SOCIETY?
POWERFUL ANSWERS
10
Last year we launched the Verizon
Innovative Learning School program
in 12 schools in underserved areas
across America. Teachers like these
at the Charles Carroll Middle School
received extensive training on
innovative ways of using technology
in the classroom to help increase
student engagement.