Yahoo 2000 Annual Report Download - page 10

seventeen
More than 3,700 companies utilized Yahoo!’s marketing
and advertising services during the fourth quarter of 2000,
including more than half of the Fortune 50. Pepsi-Cola
Company and Ford Motor Company are among Yahoo!’s
expanding base of large, established corporate clients,
which represents a growing mix of our client base.
Yahoo! is a creative business problem solver
As the business world accelerates, companies need far bet-
ter ways to communicate with key audiences. Corporate
Yahoo! and Yahoo! Broadcast Services answer the demand.
Launched in June 2000, Corporate Yahoo! builds cus-
tomized intranet portals for businesses, which simplify and
accelerate the flow of companywide communications. Cor-
porate Yahoo! finished the year with 18 major enterprises
(including McDonald’s Corporation, Bayer AG and Seagate
Technology) licensed to provide the service to more than
800,000 of their employees, customers and business part-
ners. Clients applaud how easy it is to integrate Corporate
Yahoo! into their organizations, since our flagship Yahoo!
service already ranks #1 among at-work Internet users in
the U.S. (Nielsen//NetRatings, December 2000).
Yahoo! Broadcast Services is leader in providing turnkey
Webcasting solutions designed to streamline and energize
many corporate functions, including sales and marketing,
training, internal communications and events. Yahoo! Broad-
cast Services hosted and distributed more than 4,100
streaming media events during 2000, including a live interac-
tive broadcast for the Victoria’s Secret®Cannes 2000
Fashion Show, and Webcasts for new clients such as the
American Bar Association, Amgen and the Kellogg Company.
Yahoo! connects more people to more things on the Inter-
net than any other company in the world. So it should come
as no surprise that most investors think of us as a global
consumer company. But there is another side to Yahoo! that
continues to grow in both size and value: our Marketing and
Enterprise Services products for businesses.
Yahoo! is an adroit marketing partner.
In 2000, we were proud to be selected by Adve rtis ing Age as
the Internet’s “best advertising environment” and “best
advertising value.” But we think of ourselves in far broader
terms. Through Fusion Marketing, Yahoo!’s integrated
marketing services, we can combine a broad variety of inter-
active tools to help organizations reach highly targeted
audiences ... and achieve highly desirable results.
For example, our relationship with Gap Inc., whose brands
are featured on Yahoo! Shopping, has enabled Gap to
acquire new customers and increase its online presence.
Additionally, Yahoo! and Gap have executed co-marketing
programs that leverage online and offline assets, offering
consumers compelling opportunities to interact with
both companies’ brands. This past fall, Yahoo! and Gap
launched “The Great Gap Getaway,” a sweepstakes pro-
moted at the point of sale in 1600 Gap stores, and online
through Yahoo!. The companies also collaborated on “Hope
for the Holidays,” a promotion enabling shoppers to
purchase celebrity-designed holiday cards at Old Navy
stores and Yahoo! Shopping.
This kind of innovative thinking continues to attract an envi-
able list of blue-chip companies to the Yahoo! network.
sixteen
Corporate Yahoo! is currently available to more than 800,0 00 employees, customers and business partners.
800,000
The number of Fortune 5 0 clients.
twenty-seven