Yahoo 2000 Annual Report Download - page 8

twenty-four
which creates self-reinforcing scale. This has proven to be
a powerful advantage for Yahoo! in today’s consolidating
marketplace.
International expansion
During 2000, we continued to strengthen the Yahoo!
network in a number of ways, including geographic expan-
sion. Most notable was our announcement to acquire Kimo,
the No. 1-ranked Web site in Taiwan; the transaction
closed in early 2001. Additionally, we launched Yahoo!
Argentina and Yahoo! India, bringing our network to 24
World properties.
During the fourth quarter of 2000, nearly 30 percent of all
page views on the Yahoo! network were generated outside
the United States. International markets represented
16 percent of our revenues during the same period, as
the number of Internet users outside the United States con-
tinued to expand significantly faster than domestic users.
Fewer than two of ten new Internet users over the next three
years will be from North America (IDC, March 2001).
In addition, we’re expanding our network to deliver more
rich media content (including streaming video and audio
presentations) so we can meet the growing demand among
consumers and businesses for more personal and engag-
ing Internet experiences. We have also adapted our
platform to reach far beyond the PC to bring Yahoo! to an
exciting new universe of handheld devices, including
wireless phones and personal digital assistants (PDAs).
thirteen
Number of page views per day in December 2 000 (average). Number of world properties.
It’s not enough to have a good business idea. Great compa-
nies must constantly build on that idea, and expand their
business platform to reach more customers. This scalability
continues to differentiate Yahoo! from other firms, and it’s a
crucial element of our growth strategy.
Through strategic investments and internal develop-
ment over the past five years, we’ve built Yahoo! into the
No. 1 Internet network in the world (Nielsen//NetRatings,
November 2000). Traffic on the Yahoo! network nearly
doubled in 2000, reaching an average of 900 million page
views per day in December.
An engine for growth
Our network — and, more specifically, the business and
technology infrastructure that compose it — is an asset
that cannot be readily duplicated. Think of it as a “growth
engine” that enables us to connect a rapidly growing
number of people and businesses to a rapidly growing
number of products and services.
As the Yahoo! network expands, so does our capacity to
enable companies to reach more targeted customers with
greater precision through our integrated marketing solu-
tions and other marketing programs. This unique ability
serves to differentiate Yahoo! further, as we are able to
deliver greater value and results to our clients.
The equation is simple: the larger our network grows, the bet-
ter we can serve our users; the better we serve our users, the
more they depend on Yahoo!; and the more they depend on
Yahoo!, the bigger our network and data libraries become,
twelve
900 million