Yahoo 2000 Annual Report Download - page 6

now access more than 30 Yahoo! services across a variety
of wireless and alternative devices, including Web-enabled
phones, PDAs, pagers and information appliances. In addi-
tion, Yahoo! is the No. 1destination site for at-work users
with 67.5 percent work reach (Nielsen//NetRatings, Decem-
ber 2000), and 18.4 million business purchase decision
makers visit Yahoo! (Mediamark, Fall 2000, Wave 43).
Leveraging these strong relationships, we expanded our
Yahoo! Broadcast Services group in 2000, and successfully
launched a new Corporate Yahoo! service.
“The center of gravity” on the Internet
Yahoo! is more than just another Internet company. It is a
vast, powerful and globally scalable network that enables
companies to identify, target and transact business with
the largest and most desirable Web audiences in the world.
A leading Internet authority called us “the center of gravity”
on the Internet, attracting the largest and deepest audience
of consumers and businesses using the Web.
As we will demonstrate in the following pages, a huge
number of businesses have made Yahoo! their platform
of choice to market and distribute a wide array of products
and services.
nine
18 0,0 0 0,0 0 0 fifth
Record number of unique users in December 2000. If Yahoo! were a nation, our 1 80 million unique users would make us the fifth largest country in the world.
With more than $1.1 billion in revenue in 2000, and a pres-
ence across the globe, Yahoo! has evolved into a powerful
distribution platform for enabling information, content,
products and services to reach a fast-growing community of
users worldwide.
Consumers and businesses have come to rely on Yahoo! in
the same way they rely on family or friends. And in 2000 they
depended on us in greater numbers than ever before.
In fact, if Yahoo! were a nation, our 180 million unique users
in December 2000 would make us the fifth largest country in
the world. Yahoo! has been named the 38th most valuable
brand in the world and the Yahoo! brand is valued at $6.3
billion, according to Interbrand (June 2000).
Sprechen Sie Yahoo!?
We are dodecalingual — Yahoo! is available in 12 languages
— and our global network now includes 24 properties,
including the United States. In December 2000 alone, we
delivered more than 6billion e-mail messages, 1billion
minutes of Internet phone calls and 13.5 million hours of
streaming audio and video programming. We enabled more
than $1.4 billion of global online transactions through our
e-commerce platform during the fourth quarter; illustrating
the scale and power of our global network.
Our leadership extends far beyond the desktop or home.
We also have the largest mobile Internet audience accord-
ing to an @plan advertising planning report. Through our
Yahoo! Everywhere initiative, consumers worldwide can
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