Yahoo 2000 Annual Report Download - page 12

Commerce
Yahoo! Shopping is already the No. 1shopping portal on the
Internet (Nielsen//NetRatings, June 2000), supporting mil-
lions of consumers and more than 13,000 stores, including
leading brand-name retailers. But our aim is higher — we
want to be the largest enabler of consumer transactions
on the Web — as evidenced by the $1.4B in transactional
revenue we enabled on our commerce platform in Decem-
ber. Through new services like the Yahoo! Buyer Protection
Program and Yahoo! Wallet we are strengthening our fran-
chise to achieve that goal.
Content
Yahoo! is the top resource for news, sports, entertainment
and music programming on the Web. In fact, Yahoo! Sports
and Yahoo! Finance were ranked No. 1in sports and
finance, respectively, by a Jupiter Media Metrix custom
report. We continued to expand that position in 2000
through our partnerships with major content providers, and
by providing more rich media (audio and video) program-
ming through services such as Yahoo! FinanceVision — the
first live financial news network from Silicon Valley — and
Yahoo! ShoppingVision — a rich media extension of Yahoo!
Shopping. Each month, Yahoo! Broadcast Services delivers
millions of hours of audio and video content for corpora-
tions, sports leagues and television stations, and across
Yahoo! consumer properties. Prominent among partner-
ships announced in early 2001 are content distribution
agreements with New York Times Digital, Tribune Interactive
and NYPOST.com.
Yahoo! is more than a mere Internet company. It has
become the digital destination that consumers and busi-
nesses all over the world depend on to perform vital tasks.
The answer to our familiar tagline “Do You Yahoo!?” is a
resounding “yes” millions of times a day.
Our goal is to become as essential to everyday life as
breakfast, lunch or dinner. We’re on the right track. Not
only do more people use Yahoo! than any other Web-
based network, but they stay longer, too. Users spent more
time on Yahoo! than they spent on any other portal
(Nielsen//NetRatings, November 2000, global index).
Additionally, more Yahoo! users are becoming Yahoo!
members, by registering to use one or more of our services.
A record 60 million active registered members logged
onto Yahoo! during December 2000, up from 36 million in
December 1999. These active registered members drove
more than 80 percent of Yahoo! usage in 2000.
The more people log on to Yahoo!, the more attached they
become to our brand and services. We’ve actively worked to
convert our users into members, and it is a key element of
our business strategy. To accelerate this transformation,
we continued to expand our services during 2000.
Communications
Yahoo! enhances people’s ability to connect with anyone
around the world through a broad suite of Yahoo! branded
services, including e-mail, messaging, calendar and chat.
Last year, we expanded those capabilities with services
such as Yahoo! Photos and Yahoo! Invites, which enable
people to access their personalized My Yahoo! content
by telephone.
twenty-onetwenty
thirty-eighth
Yahoo!’s ranking among the world’s most valuable brands.
No.1!
Yahoo! Finance, Yahoo! Sports and Yahoo! Shopping ( with 13,0 00 merchants) rank No. 1 online.