Yahoo 2000 Annual Report Download - page 3

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Dear fellow stockholders and friends:
Year 2000 was one of opportunity and change, and Yahoo!
thrived on the challenge. By almost any measure, Yahoo!
outperformed the industry and took market share despite a
difficult industry and economic environment in the second
half of the year. We also continued to innovate and develop
new services to expand our user base and make the com-
pany increasingly essential to individuals and companies
worldwide. As a result, Yahoo! enters 2001 with a solid
foundation and the assets, scale, focus and drive to
become the Internet’s leading global consumer and
business services company.
Industry change creates new opportunities
During the year, the Internet cemented its legacy as the
most significant and effective medium ever created, with
notable increases in the number of online consumers and
the amount of money spent on marketing, commerce and
business services online. The Internet’s commercial impor-
tance will continue to grow dramatically, as there is no other
medium that can provide essential lifestyle services
for consumers, while at the same time delivering truly
global, targeted and measurable marketing programs
to companies.
Than just another year.