Yahoo 2011 Annual Report Download - page 10

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providers. Some of these providers pay a fee when a user is referred from Yahoo! Finance to their Websites.
Some financial content, such as analyst research reports, is also available to users for a fee. MarketDash, a
mobile application from Yahoo! Finance is available on iPhone, Android and iPad devices.
My Yahoo! is a personalized start page that gives registered users the ability to customize their pages with
information that interests them most from around the Web.
Yahoo! Toolbar is a Web browser add-on that conveniently enables users to access and preview Yahoo!
Properties and third-party content via applications from anywhere on the Web.
Yahoo! Entertainment & Lifestyles represents a collection of properties that provides users with information, and
other engaging content centered on popular culture-related themes and activities with sites such as Yahoo!
Movies, Yahoo! Music, Yahoo! Games, and Yahoo! TV.For example, “Prime Time in No Time” provides quick
recaps of the previous evening’s prime time television shows. In addition, our Media properties also include
Websites devoted to specialty topics such as Yahoo! Health, Yahoo! Education, Yahoo! Weather, omg! (celebrity
news) and Shine (women’s lifestyles).
Livestand from Yahoo! is a personalized living magazine application for the iPad that Yahoo! launched in
November 2011. Livestand combines content from more than 100 third-party publishers and Yahoo!’s own
media network to create a visually rich and personalized experience tailored to the interests of our users. Many
Yahoo! original content sites have specialized publications available only on Livestand, including Yahoo! Scene
(Entertainment), In the Money (Finance), Yahoo! Today (homepage), Shine from Yahoo! (women’s lifestyles)
and The Thread (Fashion).
IntoNow from Yahoo! is available on iPhone, Android and iPad devices, and makes watching TV more engaging,
social, and fun with the touch of a button. IntoNow identifies what users are watching, whether live or recorded;
shows related content and personalized recommendations; and enables discussions with friends.
Yahoo! Contributor Network is a platform allowing users to publish their creative content on Yahoo!. The
Yahoo! Contributor Network is an evolution of the Associated Content platform that we expect will bring
contributions from writers, photographers, and videographers to the Internet’s largest media destinations,
including Yahoo! News, Yahoo! Finance, Yahoo! Sports and even the Yahoo! Homepage.
ADVERTISER AND PUBLISHER OFFERINGS AND SERVICES
Yahoo! recognizes that brand advertisers are looking for immersive digital experiences that allow them to make
emotional connections with users, and we have aligned resources to best serve our advertising partners. Rather
than taking a product-centric approach, we are focused on providing advertisers with complete marketing
solutions that drive results. We believe Yahoo! offers the best combination of elements needed for successful
digital marketing campaigns across multiple devices today: the science to understand and target an audience; the
art to create lasting engagement with consumers through context; and the scale to reach the right person in the
right setting in meaningful numbers (Science + Art + Scale).
We offer advertisers targeted solutions (such as interest-based and search retargeting), valuable insights about
their customer base, and tools that leverage those insights for optimized program performance. We help
advertisers develop lasting engagement with consumers through interactivity. We pioneered digital ad formats
such as the Yahoo! Mail Login Page, and have introduced new innovations this year with the launch of Smart
Ads for Video and Living Ads in Livestand, both of which showcase their message in a quality context that
delivers results. We also provide advertisers access to one of the largest concentrations of target audiences and
premium content on the Web. We do this by bringing quality publishers together through Yahoo! Network Plus
(including AT&T, Verizon, Rogers, Monster, and Comcast) and the Right Media Exchange. The Right Media
Exchange is Yahoo!’s ad platform for digital advertising companies, including differentiated ad networks, direct
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