Yahoo 2011 Annual Report Download - page 6

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2011 HIGHLIGHTS
Transactions and Alliances
• Acquired interclick, inc., a company with innovative data targeting capabilities, optimization technologies and
new premium supply as well as a team experienced in selling audiences across disparate sources of pooled
advertising supply.
• Acquired IntoNow™, enabling Yahoo! to provide enhanced media experiences and video programming,
bolstering social engagement across the Yahoo! network. IntoNow is available on iPhone, Android and iPad
devices.
• Announced with Benchmark Capital the formation of Hortonworks, an independent company consisting of key
architects and core contributors to the open source Apache™ Hadoop™ technology pioneered by Yahoo!.
• Announced agreements with Microsoft and AOL intended to improve the process of buying and selling
premium online display inventory. The agreements will allow ad networks operated by Yahoo!, Microsoft and
AOL to offer each other’s premium non-guaranteed online display inventory to their respective advertising
customers.
• Announced a strategic alliance with ABC News that combines Yahoo! News’ vast audience and depth and
breadth of content, with ABC News’ global news-gathering operation and anchors and reporters. The alliance
kicked off with the launch of GoodMorningAmerica.com on Yahoo! and a live stream of anchor George
Stephanopoulos interviewing President Barack Obama at the White House.
Communications and Communities
• Launched globally our latest version of Yahoo! Mail, which is the #1 Mail offering in the U.S. Yahoo! Mail is
significantly faster than previous versions; offers a safer experience with new anti-phishing defenses and
enhanced spam protection; and a sleek, new personalized design that brings together social experiences and
conversations from across the Web and provides users with one place to quickly access photo and video
information from their connections. In addition, the latest version of Yahoo! Mail offers a consistent
experience across devices, whether on desktop, mobile devices such as the iPhone or Android smart phones, or
tablets.
• Launched Yahoo! Messenger 11, which offers users more ways to connect with friends and family. The latest
version lets users instant message (“IM”), text, make voice and video calls, and play some of the most popular
social games with friends. In addition, users can view, comment on and “like” real-time updates from Flickr
and Facebook, and can also start IM conversations on a PC and continue them on iPhones, Android smart
phones or any Internet-enabled devices.
• Launched Social Bar (previously known as Yahoo! news activity), a new way to discover and connect with
content on both Yahoo! and Facebook. Currently available on more than 26 Yahoo! sites around the world,
users can discover and share the news and information that they are enjoying on Yahoo! seamlessly through
updates on Facebook.
• Introduced the Flickr App for Android and Photo Session from Flickr. The Flickr Android application lets
Android users capture, customize, edit and share high-quality photos on the go. Photo Session is an interactive
live-sharing tool that allows users to share Flickr photostreams and sets with other users in real-time. Photo
Session is available on the PC, iPhone and iPad.
Search and Marketplaces
• Completed the complex transition of algorithmic search to Microsoft’s search platform in all 35 global
markets, across desktop and mobile, for all Yahoo! and Affiliate traffic.
• Launched Search Direct, which delivers instant answers and direct access to relevant Websites before a user
completes a query, hits the search button, or navigates to a search results page. This search innovation supports
Yahoo!’s strategy of fundamentally shifting the way users experience the Web by providing rich, integrated
content faster and more efficiently.
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