Yahoo 2011 Annual Report Download - page 7

• Introduced Yahoo! App Search, for desktops and PCs, to help users discover new and relevant mobile
applications. Using Yahoo!’s powerful search technology, Yahoo! App Search allows users to zero-in on any
application by displaying in one location matching application titles along with a full comprehensive
description, price data, overall star rating from users, and screenshots.
• Launched a new version of BOSS, which offers search and contextual products that enable publishers, portals,
internet service providers, developers, and start-ups to build Web-scale search products and offers
opportunities to monetize through search revenue sharing; a new version of Clues, an online tool for analyzing
search trends; and a variety of other search product updates.
Media
• Launched Livestand from Yahoo!, a personalized living magazine designed first for iPad. Livestand combines
content from leading third-party publishers and Yahoo!’s global media network to create a personalized digital
experience tailored to users’ interests.
• Continued to grow the number of Yahoo! Properties on the Yahoo! Publishing Platform (“YPP”), reaching 126
sites globally. The YPP enables publishers to easily create and manage their online media experiences. YPP
provides the tools and technology to allow premium and personalized content to be created, distributed, and
consumed on a global scale, on a single platform.
• Debuted MLB.com®Full Count, a new online video offering produced and powered by MLB.com in
partnership with Yahoo! Sports that allows fans to follow live Major League Baseball action throughout the
regular season.
• Introduced a full slate of original, premium, TV-quality Web shows in tandem with the beta launch of our
re-vamped video destination, Yahoo! Screen. The eight new shows add to Yahoo!’s existing industry-leading
video programming, and include top Hollywood talent such as Judy Greer (The Descendants, Arrested
Development), Cameron Mathison (All My Children, Dancing with the Stars), and Morgan Spurlock (Super-
Size Me, 30 Days), among others.
• Continued to drive large amounts of traffic on Yahoo! sites with news events such as the Royal Wedding in
April, which included coverage on Yahoo! News, Shine from Yahoo!, omg! from Yahoo!, and our own Royal
Wedding site.
USER OFFERINGS
Our offerings to users on Yahoo! Properties currently fall into three categories: Communications and
Communities; Search and Marketplaces; and Media. We have distribution partnerships with close to 100 carriers,
original equipment manufacturers (“OEMs”), and publishers around the world. Our offerings are available on
desktop and other devices such as PCs, mobile phones, tablets and TVs.
Communications and Communities
Our Communications and Communities offerings, including Yahoo! Mail, Yahoo! Messenger, Yahoo! Groups,
Yahoo! Answers, Flickr, and Connected TV, provide a wide range of communication and social services to users
across a variety of devices and through our broadband Internet access partners, OEM partners and strategic
partners. These offerings enable users to organize into groups and share knowledge, common interests, and
photos. We offer some services free of charge to our users and also provide some services on a fee or
subscription basis. We generate display and search revenue and fees revenue from these offerings.
Yahoo! Mail provides users with full-featured online communications functionality, including email, instant
messaging and SMS as well as integrated contacts, calendar and third-party applications written for the mail
platform through the Yahoo! Mail Developer Program. In addition to our free e-mail service, for a subscription
fee, we offer Yahoo! Mail Plus, a premium e-mail service that provides features such as an interface free of
display advertising. Yahoo! Mail is also available on PCs, mobile phones, and tablets.
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