Yahoo 2011 Annual Report Download - page 12

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Yahoo! Search BOSS is an open search Web services platform that enables developers, start-ups, and large
Internet companies to build Web-scale search products.
Yahoo!’s Social API suite offers advertisers and users the power of the Yahoo! network and all its inherent social
connections. The social suite is comprised of the social directory, contacts, user status and updates APIs.
Yahoo! Application Platform (“YAP”) is an application platform that third-party developers can use to create
innovative experiences that will function across the Yahoo! network and beyond. For example, YAP powers our
partnership with Zynga to bring social gaming experiences into core Yahoo! experiences.
Yahoo! Mail Developer Program (“YMDP”) provides Yahoo! and third parties with the ability to create
applications that enhance the mail experience through a well-documented set of APIs. Currently, there are more
than 20 applications available to Yahoo! Mail users.
Yahoo! Updates allows developers and publishers to syndicate user-generated actions from Yahoo! on their
Websites and vice versa, integrating social data and actions into new applications and services. Yahoo! Updates
is available for commercial and non-commercial use by developers.
Yahoo! PlaceFinder is a geocoding Web service that helps developers make their applications location-aware by
converting street addresses or place names into geographic coordinates (and vice versa).
GLOBAL BUSINESS
We manage our business geographically. The primary areas of measurement and decision-making are Americas,
EMEA (Europe, Middle East, and Africa), and Asia Pacific. Additional information required by this item is
incorporated herein by reference to Note 13—“Segments” of the Notes to the consolidated financial statements,
which appears in Part II, Item 8 of this Annual Report on Form 10-K.
We provide services in more than 45 languages and in 60 countries, regions, and territories, including localized
versions of Yahoo! in Argentina, Australia, Austria, Brazil, Canada, Chile, China, Colombia, Egypt, France,
Germany, Greece, Hong Kong, India, Indonesia, Ireland, Italy, Japan, Jordan, Korea, Kuwait, Malaysia, Mexico,
the Netherlands, New Zealand, Peru, the Philippines, Russia, Saudi Arabia, Scandinavia (Denmark, Finland,
Norway, and Sweden), Singapore, Spain, Switzerland, Taiwan, Thailand, Turkey, the United Arab Emirates, the
United Kingdom, the United States, Venezuela, and Vietnam.
Outside of native English speaking countries, we provide some of our most popular user services through Yahoo!
Asia (our English language portal to Southeast Asia), Yahoo! Canada En Français (French Canadian Website),
and Yahoo! En Espanol (United States Hispanic Website).
We own a majority or 100 percent of all of these international operations (except in Australia and New Zealand,
China, and Japan where we have joint ventures and/or noncontrolling interests). We support these businesses
through a network of offices worldwide.
Revenue is primarily attributed to individual countries according to the international online property that
generated the revenue.
Information regarding risks involving our international operations is included in Part I, Item 1A “Risk Factors”
of this Annual Report on Form 10-K and is incorporated herein by reference.
SALES
We maintain three primary channels for selling our advertising services: field, mid-market, and reseller/small
business. Our field advertising sales team sells display advertising in all markets and search advertising services
in non-transitioned markets to leading advertisers and agencies. Under the Search Agreement, our field
10