Yahoo 2011 Annual Report Download - page 9

While Microsoft provides the algorithmic search results under the Search Agreement, Yahoo! continues to
develop and launch features around the results to enhance the user’s Yahoo! search experience and to deliver
more answers to the millions of users who come to Yahoo! to be entertained and to stay informed and productive.
These features include Search Direct, rich results, Contextual Search results, site filters, related topic suggestions
and more.
Yahoo! Search is evolving to allow users to find the right information at the right time, whether by entering
keywords in a search box or by discovering search-powered experiences wherever they are online. Yahoo!
currently offers Yahoo! Search experiences and applications across connected devices, including PCs, tablets and
mobile phones.
Yahoo! Local offers users local and hyperlocal news, business listings, events and deals and is tightly integrated
with Yahoo! Maps. In addition, users can access related content such as recommendations, user reviews and
photos about a business listing. We generate revenue from listing fees and premium location targeted display
advertising.
Marketplaces
Our Marketplaces offerings and services include Yahoo! Shopping, Yahoo! Travel, Yahoo! Real Estate, Yahoo!
Autos, and Yahoo! Small Business. On these properties, users can research specific topics, products, services or
areas of interest by reviewing and exchanging information, obtaining contact details or considering offers from
providers of goods, providers of services, or parties with similar interests. We generate revenue from listing fees,
transaction fees, and display and search advertising on many of these properties, as well as from the subscription
fees that we charge for hosting Websites for our customers, fees that we charge for registering domains, and fees
that we charge for services we provide to small businesses seeking to maintain a Website. We also have
properties tailored to users in specific international markets, primarily our Asian markets, which allow
prospective buyers and sellers to enter into an online auction for goods for which we earn a posting and
transaction fee. Monday in Taiwan is one such property.
Media
Our Media offerings are designed to engage users with some of the most relevant and compelling online content
and services on the Web. We offer a majority of these services free of charge to our users. On our Media
properties, we generate revenue from display and search advertising and from fee-based services. Many of our
media properties are also available in mobile-optimized versions for display on mobile phones and tablet devices.
Our Media properties and services include the following:
Yahoo! Homepage is a navigation hub and starting point for entering into Yahoo! Properties and the Internet, via
a PC or mobile device. Yahoo! Homepage brings together the most useful information and functionality from
across the Web, giving users one place to search, preview and access everything that matters to them most.
Yahoo! News provides stories from the major news agencies that are aggregated by our editorial team and
augmented by in-house generated content focused on up-to-the-minute news coverage with video, text, photos,
and audio.
Yahoo! Sports offers free fantasy games, original editorial content, real-time statistics, scores and game updates,
broadcast programming, integrated shopping, and online sports communities. Yahoo! Sports offers mobile
applications for specific areas of interest to our users, such as Yahoo! Fantasy Football, which was available on
TVs, PCs, mobile devices, and tablets for the 2011 season, along with sports content via our Yahoo! Mobile
application, Yahoo! Sportacular and Yahoo! Fantasy Sports.
Yahoo! Finance provides a comprehensive set of financial data, information, and tools that helps users make
informed financial decisions. The content is primarily provided through our relationships with several third-party
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