Yahoo 2013 Annual Report Download - page 10

VIDEO
We provide original, premium and third-party news, finance, sports, entertainment, and lifestyle video content
distributed in contextually relevant experiences across Yahoo Properties.
Yahoo Screen is a video destination site where videos from across Yahoo Properties are aggregated and watched.
In 2013, we launched a brand new experience on Yahoo Screen for desktop computers and mobile web that lets
users easily flip through channels of their favorite content—just like TV. We also launched applications on new
platforms including iPhone, iPad, and Apple TV, and added new partners including SNL and Viacom.
Yahoo Smart TV is a software platform that enhances television through engaging interactive experiences.
Yahoo Smart TV is accessible on certain televisions of major manufacturers including Samsung and VIZIO. We
generate revenue from this offering through advertising and an application store.
FLICKR
Flickr is a web and mobile photo management and sharing service that makes it easy for users to upload, store,
organize, and share their photos. Flickr offers all members one terabyte of free storage. Members also have the
ability to purchase printed books of their photos.
TUMBLR
Tumblr offers a web service and mobile applications (particularly on the iOS and Android platforms) that allow
users to create and share content of all kinds—including images, video, audio, and text, and to follow their
interests and passions in the Tumblr Dashboard stream. Tumblr’s primary form of monetization is native brand
advertising within the Tumblr Dashboard. In addition, Tumblr generates revenue by enabling a marketplace for
the sale of third-party developed blog themes and licensing its real-time feed of user-generated posts. At the end
of 2013, Tumblr was home to nearly 150 million blogs and over 65 billion posts, reaching an audience of
hundreds of millions of people worldwide each month.
ADVERTISER OFFERINGS
As one of the Web’s largest publishers and the owner of leading properties across multiple content categories,
Yahoo provides a canvas of personalized content and experiences where advertisers can connect with users in a
meaningful way. Advertisers seek partners that can address their business objectives, from high-impact branding
campaigns that generate awareness among consumers to tactical campaigns that drive specific audiences to
action. We have aligned our resources and developed a new, unified approach to digital advertising across search,
native, audience, premium display, and video advertising. These products are supported by Yahoo’s platform,
data and analytical tools, with insights into the daily digital habits of more than 800 million people worldwide.
Search Advertising: The Yahoo Bing Network connects advertisers with an audience of hundreds of millions of
users, with the support of strategic account teams, reporting, analytics, and extensive campaign controls. Yahoo
continues to focus on developing new search ad formats to engage users across devices, including personalized
search retargeting, click-to-call functionality in search ads, sitelink extensions, location extensions, product ads
and more.
Native Advertising provides brand new ways for advertisers to engage their audience across devices on Yahoo’s
network of leading consumer products. Yahoo’s native advertising offerings include Yahoo Stream Ads (served
within content streams across our media properties and in Mail); Yahoo Image Ads (HD-quality image-rich ads
served within native image environments and slideshows); and Tumblr Sponsored Posts—all powered by the
Yahoo Advertising platform. Because native ads are a seamless part of a user’s experience, they can help deliver
higher impact for advertisers.
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