Yahoo 2013 Annual Report Download - page 2

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Our mission at Yahoo is to make the world’s daily
habits more inspiring and entertaining. From Search,
Communications, Digital Magazines and Video to
Flickr and Tumblr, daily habits are our heritage and our
inspiration. We re-imagined every core product to
create more engaging, delightful experiences for our
users across the globe. We also invested in our ad
technology to build value for our advertising partners.
2013 was also a year of remarkable innovation
at Yahoo.
We continued to rethink and rework the Search user
experience. We are investing in Mail—the ultimate
daily habit—to keep users connected with friends
and family. We are focused on bringing users the
best content from across the Web, through our
partnerships with Comedy Central, SNL, NBC Sports,
ABC News, CBS’s The Insider and others. We are also
investing in editorial excellence, bringing top talent
from news and journalism on board.
Tumblr, the Web’s platform for curators and creators
alike, joined Yahoo in May. The Yahoo Weather app
made the otherwise mundane task of checking the
weather beautiful and inspiring, with curated Flickr
photos. Yahoo News Digest, powered by Summly
technology, captures the day’s most important news
in summary form with algorithmically produced
and editorially curated stories. Flickr users can now
access nearly unlimited storage—one terabyte,
free of charge—enough to capture an entire lifetime
of photos.
2013 was a year of growth at Yahoo.
After years of decline, we saw global traffi c increases
across the Yahoo network. In July 2013, for the fi rst
time in our history, we surpassed 400 million monthly
users on mobile. As we innovate and build new
products, mobile user growth will remain an integral
part of our growth strategy. For Yahoo, mobile takes the
things that we’ve always excelled at—Mail, Search,
Finance, News—and puts them directly in users’ pockets,
making them truly daily habits. The fourth quarter
of 2013 also marked our eighth consecutive quarter
of year-over-year growth in Search revenue ex-TAC.
2013 was also an exciting year for our shareholders.
During 2013, we returned approximately $3.3 billion
to shareholders through stock repurchases. Our
stock price increased by more than 100 percent—
from $19.90 on December 31, 2012 to $40.44 on
December 31, 2013.
Ultimately, 2013 was a success because of the
tremendous people at Yahoo.
We remain committed to making Yahoo the absolute
best place to work. In 2013, we continued to build our
management team, hire the best people and invest in
Yahoos to position the Company for long-term growth.
We saw a record number of applicants, a testament
to our commitment to innovation and excellence.
We also focused on removing barriers to execution
so that every Yahoo can focus on delighting and
entertaining our users with the best products and the
best experiences on the Web.
We are forever grateful for your belief in our vision.
Your continued support allows us to do what we love
most—make the world’s daily habits more inspiring
and entertaining. Yahoo’s future is bright, and we look
forward to sharing this future with you.
TO OUR SHAREHOLDERS
2013 was a year of
tremendous progress
at Yahoo.
David Filo Marissa A. Mayer
Co-Founder & Chief Yahoo CEO, President & Director