Yahoo 2013 Annual Report Download - page 6

Our Board of Directors is composed of:
• Marissa Mayer, our CEO; Maynard Webb, our Chairman of the Board; John Hayes; Susan James; Max
Levchin; Peter Liguori; and Thomas McInerney.
2013 BUSINESS HIGHLIGHTS: People, Products, Traffic & Revenue
During 2013, we focused our attention on triggering a chain reaction of growth, which starts with hiring the best
people who will build beautiful, engaging products. Those products drive increased traffic. The increased traffic
generates greater advertiser interest, which ultimately results in revenue growth. Our focus on people, products,
traffic and revenue in 2013 had measurable impacts on our business and opportunities for future growth as we
outline below.
We are committed to building our products focusing on mobile first. Today we have over 400 million monthly
mobile users, an increase of more than 150 million users since we launched our new Mobile and Emerging
Products team in October 2012. Today, mobile traffic represents more than half of our 800 million monthly users
(and these numbers do not include Internet Message Access Protocol (“IMAP”) or Tumblr users). Our growth in
mobile traffic has been the result of an engaging and inspiring suite of new and revamped product experiences
designed to make users’ daily habits mobile.
PEOPLE: During 2013, we have continued to invest in people, building out our management team and hiring
exceptional talent from around the world. We made hiring a priority and focused on recruiting the best talent
company-wide by implementing a more rigorous hiring process.
• We focused on filling several key leadership positions and addressing critical product needs. We hired Ned
Brody as Senior Vice President, Americas, Dawn Airey as Senior Vice President, Europe, Middle East, and
Africa, and Sandy Gould as the Senior Vice President of Talent Acquisition and Development. We also
brought on several leaders to strengthen our Digital Magazines. We hired New York Times journalist and
editor Megan Liberman as Editor-in-Chief for Yahoo News and Katie Couric as the Global Anchor in January
2014.
• We made hiring a priority and focused on attracting the best talent to Yahoo. Over the year, we received more
than 340,000 applications to work at Yahoo, nearly double the number we received in 2012. We also
accelerated our efforts towards hiring technical talent to bring excellence to our core products. Nearly half of
our hires were technical talent.
• In 2013, we continued to work on several key initiatives that were launched in 2012 in an effort to enhance our
culture and make Yahoo the best place to work by enhancing transparency, promoting accountability and
improving employee efficiency. Some of these efforts include quarterly performance reviews for all
employees; aggressive quarterly and annual goals for the company, for teams, and for individuals; and weekly
all-hands meetings to communicate transparently and accountably on the most important events facing the
Company.
PRODUCTS: In 2013, we accelerated the pace of innovation, launching nearly a dozen new product experiences
to strengthen and expand our core products. These investments furthered our mission to make users’ daily habits
more inspiring and entertaining through beautiful, intuitive, and innovative products.
• SEARCH: For Yahoo, Search remains one of our biggest areas of focus, and in 2013 we enhanced Search to
create a better, more user-centered experience.
OWe introduced several new ad formats on Search in Q3 2013, helping to further optimize and monetize
Search queries.
OWe acquired Aviate in Q4 2013 whose technology and talent will be critical to the future of Search—
especially contextual mobile search. Factoring context into our Search offering opens up tremendous
opportunities to better answer users’ Search queries and make their daily habits easier.
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