Yahoo 2013 Annual Report Download - page 8

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REVENUE: While we are focused on creating the absolute best experiences for our users, we are also
committed to delivering value to our advertisers and publishers. In 2013, we invested in our ad technology to
continue strengthening this commitment.
• We announced a global, non-exclusive agreement with Google to display ads on various Yahoo Properties and
certain co-branded sites using Google’s AdSense for Content and AdMob services. By adding Google to our
list of world-class contextual ad partners, we can serve ads that are even more meaningful and personalized to
our users.
• We introduced two new advertising formats designed to enhance the content experience in a more intuitive and
immersive way.
OYahoo Stream Ads offer unobtrusive native ads that are part of a user’s Yahoo news stream.
OBillboard Ads on Yahoo.com were designed to deliver richer content interactions to users and increased
effectiveness to advertisers.
• We continue to generate business opportunities through streamlined advertising seamlessly integrated with the
content experience. In Q3 2013, Yahoo expanded Yahoo Stream Ads across Mail and mobile content
properties.
OUR BUSINESS
USER OFFERINGS
We are focused on building beautiful products that make the world’s daily habits inspiring and entertaining. With
hundreds of Search partners, a world-class mail platform, three industry-leading verticals (News, Sports and
Finance), a growing video content offering, the photo resources of Flickr and the social reach of Tumblr, we play
an important role in the digital lives of our more than 800 million monthly users on Yahoo Properties.
Our user offerings include:
SEARCH
Yahoo Search serves as a starting point to navigate the Internet and discover information that matters to users,
offering rich search results ranked and organized based on their relevance to the query. Our Search continues to
evolve to help users find the right information at the right time through web Search.
Under our Search and Advertising Services and Sales Agreement (“Search Agreement”) with Microsoft
Corporation (“Microsoft”), Microsoft is the exclusive algorithmic and paid search advertising services provider
on Yahoo Properties and non-exclusive provider of such services on Affiliates sites. Yahoo continues to develop
and launch features around the results to enhance the search experience for our users. These features include rich
results, contextual search results, site filters, related topic suggestions and more.
Yahoo Answers enables users to seek, discover and share knowledge and opinions across mobile phones, tablets
and desktop.
COMMUNICATIONS
Yahoo Mail connects users to the people and things that are most important to them across mobile phones,
tablets and desktop. In addition to mail, we offer users integrated contacts, calendar and messaging products, all
outfitted with one terabyte of storage and beautiful photo themes.
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