Yahoo 2013 Annual Report Download - page 7

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• COMMUNICATIONS: In addition to Search, people come to Yahoo every day to communicate with their
friends and family. We know how important email is to our users and so we continue to innovate our approach
to everyday communications.
OWe refreshed Yahoo Mail, and followed up with multiple iterations to continue improving the experience
for our users.
OAdditionally, we introduced threaded conversations, easier ways to reply to emails, and beautiful,
photographic themes—all resulting in improved ease of use and a much more modern email experience.
OIn Q3 2013, we acquired Xobni as part of our continued efforts to deliver the best mail experience across all
screens. With a strong reputation for building smart products that organize your inbox, this technology is
helping us deliver a more personalized, more thoughtful and more precise mail experience making
communicating easier for our users.
• DIGITAL MAGAZINES: In addition to Search and Communications, content has always been a key part of
Yahoo’s business, and was a focus of our investments in 2013. Digital Magazines, which align with our
verticals, bring users personalized, engaging content curated from across the web.
OWe launched a new Yahoo Finance, our industry-leading business and financial news product, across
desktop, mobile web and mobile app.
OYahoo Sports was also upgraded, putting stats, highlights and footage of your favorite teams at your
fingertips.
OIn Q1 2013, we announced the acquisition of Summly, a company that helps simplify the way we provide
information—making it faster, more precise and easier to read. The technology was wrapped into our Yahoo
App in less than a month, bringing users a new, improved way to consume content.
• VIDEO: Video has also become an increasingly important aspect of our content offerings. We continued to
focus on enhancing the user experience and developing partnerships to bring users the best video content from
across the web.
OIn September, we launched Yahoo Screen, our video experience across mobile and desktop. Screen seeks to
bring users the absolute best content—including comedy, news, and live sports and concerts—from across
the web.
OWe continue to offer premium content through our partnerships with ABC News and NBC Sports.
OComedy has found a home at Yahoo with the introduction of the Saturday Night Live (“SNL”) clip archive
and clips from Viacom’s Comedy Central and MTV shows, including The Daily Show with Jon Stewart,
The Colbert Report, and more. We also introduced eight original web series this past fall.
• FLICKR: With more than 10 billion photos, Flickr continues to be one of the world’s most comprehensive
photo platforms and a continued focus of innovation for Yahoo.
OIn Q2 2013, we successfully launched a reimagined and industry-leading Flickr photo solution for mobile.
OTo improve the product’s functionality we added camera filtering and editing features to iOS devices in Q3
2013 and debuted in Apple’s share sheet in iOS7, making uploading much easier.
OFlickr photo books, a web embed player, new auto-tagging and social features were all added in Q4 2013,
rounding out a year of investing in Flickr.
• TUMBLR: Tumblr’s popularity and engagement among creators, curators and audiences of all ages brings a
significant community of users to our network.
TRAFFIC: In 2013, we saw several positive traffic trends. By the end of the year, Yahoo had more than
800 million monthly users, with more than 400 million of them joining us on mobile. These numbers do not
include IMAP or Tumblr users.
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