Ford 2011 Annual Report Download - page 11

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Ford Motor Company | 2011 Annual Report 9
0
20
40
60
80
100
To meet regional needs in Asia Pacific, Africa and South America,
we are rolling out a global Ranger pickup and the compact sport
utility EcoSport. The Ranger will also be available in Europe. These
new vehicles, fine-tuned to the regions they serve, reinforce our
commitment to offering a balanced, full-line global product range in
markets that favor smaller-sized vehicles.
The efficiencies and economies of global scale and volume mean
we can offer customers more technology, convenience and
powertrain choices as the vehicle features were design-integrated
from square one, rather than added or adapted later in the product
development cycle.
Regardless of vehicle or global region, these global Ford vehicles
showcase our commitment to fuel efficiency.
Technologies like EcoBoost, direct injection of gasoline or diesel
fuel, six-speed transmissions, and hybrid and plug-in hybrid
powertrains deliver true power of choice to drivers everywhere.
Our product strategy
remains consistent
as our vehicles exhibit
bold, emotive exterior
designs while offering
great handling and
performance.
Our small vehicle mix will continue to grow, while
large vehicles including trucks remain important
FORD’S CHANGING
PRODUCT SEGMENTATION
2000 20202010
LargeLarge
Large
Small
Small
Small
Medium
Medium
Medium
29%
≈27%
32%
22%
30%
48% ≈55%
39%
≈18%
Percent of Ford’s total sales
3
4
56
7
For more information visit our interactive Annual Report
at www.annualreport.ford.com