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Ford Motor Company | 2011 Annual Report 3
Ford Motor Company continued on its path of
profitable growth in 2011.
Around the world we are delivering best-in-class
vehicles to our customers. Our cost structure has
been dramatically improved and our balance sheet
greatly strengthened. We have taken a leadership role in addressing issues of global concern.
Now we want to go further.
Ford is a growing company operating in a rapidly expanding global automotive market. We have increased
our product investments to meet this rising demand. We are confident that we will continue to increase
our worldwide sales and improve our operating margins. The result will be profitable growth for all of our
stakeholders.
Let me explain how we will achieve this goal.
Great Products
Success in the automobile industry begins with great products.
More than five years ago we consolidated our regional automotive operations into one global product
development organization to fully leverage our worldwide resources and maximize economies of scale. We
continued to invest heavily in new products, even as we faced difficult economic conditions. As a result, we
now have a full family of outstanding vehicles with segment-leading quality, fuel efficiency, safety, smart
design and value.
In 2011 these exciting new products helped us achieve our third consecutive year of higher market share in
the United States. We also had a higher share in Asia Pacific Africa and three consecutive quarters of year-
over-year share gains in Europe. Our product momentum will continue in 2012 with the launch of a number
of new vehicles, including the introduction of the all-new Ford Fusion and Mondeo, Escape and Kuga,
EcoSport in South America, and the B-MAX in Europe.
Industry-wide vehicle sales are expected to rise significantly in the next few years, driven by accelerated
expansion in developing markets, recovery in mature markets, and sales of smaller and more fuel-efficient
vehicles. We expect our sales to increase to about 8 million units by mid-decade, up about 50 percent from
5.3 million units in 2010. Because of significant growth in the region, by 2020 nearly one-third of our sales
will come from Asia Pacific Africa, more than doubling the current percentage of global sales volume we
achieve in this region.
The strength of our business will enable us to keep investing for this future growth.
A MESSAGE FROM
THE PRESIDENT
AND CEO
“We believe the
challenges we face
as a society present
us with an opportunity
to add value for
everyone, including
our shareholders.”