Qantas 2003 Annual Report Download - page 15

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page 13
Spirit of Australia
travellers also commenced between Cairns and the Gold Coast,
and Cairns-Sydney services commenced in July 2003.
OUR ALLIANCES
Qantas has entered into a number of strategic alliances to create
scale and scope for its operations, build stronger feeder traffic,
improve fleet utilisation and deliver enhanced customer service,
including easier transfers, greater choice and flexibility, increased
frequency and increased rewards and recognition for Frequent
Flyers.
Qantas is a founding member of the oneworld alliance that
features seven other airlines:
Aer Lingus
American Airlines
British Airways
Cathay Pacific
Finnair
Iberia
LanChile
It also has separate bilateral alliances with British Airways,
American Airlines, Japan Airlines and Air Pacific and codeshare
arrangements are in place with Air Calin, Air Tahiti Nui,
Air Vanuatu, Alaska Airlines, Alitalia, Asiana, China Eastern,
EVA Air, Gulf Air, Origin Pacific, Polynesian Airlines, South African
Airways and Vietnam Airlines.
QANTAS AND BRITISH AIRWAYS
Qantas has a longstanding relationship with British Airways.
Under the Joint Services Agreement (JSA), the two airlines
engage in full strategic, tactical and operational cooperation
on the 42 return services they operate each week between
Australia and the United Kingdom. The arrangement also gives
Qantas customers access to codeshared flights operated by
British Airways across the United Kingdom and Europe.
Qantas and British Airways continued to coordinate sales
and marketing activities worldwide and to share all costs
and revenues on the JSA routes. This gave both an incentive
to further improve the joint business. Additional value was
generated with cost savings and revenue cooperation across
a range of functions.
Ultimately, the arrangement provides customers with improved
flight departure times, routings and competitively priced airfares.
Qantas and British Airways have applied to the Australian
Competition and Consumer Commission (ACCC) seeking renewal
of the JSA for a further 10 years.
on the ground
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