Apple 2004 Annual Report Download - page 12

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In April 2004, the Company announced DVD Studio Pro® 3, the latest version of the Company's professional DVD authoring application. DVD
Studio Pro 3 features Alpha Transitions, which are QuickTime®
based movie transitions that may be used as segues between DVD menus and as
DVD slide show transitions, and a new Graphical View for easy visualization of a project's entire flow in a storyboard environment. Graphical
View makes it easy to see the relationships between menus, tracks, slideshows, stories and scripts. DVD Studio Pro 3 also includes Compressor
1.2, the latest version of the Company's digital media encoding and compression software that provides high-quality constant and variable bit
rate MPEG-2 encoding. In addition to DV and SD, DVD Studio Pro 3 now provides the ability to scale HD and encode directly to MPEG-
2 all in
one step.
In August 2004, the Company began shipping Motion, a motion graphic design and production application. Motion features interactive
animation of text, graphics and video, with real-time previewing of multiple filters and particle effects. Motion introduces "Behaviors," a
procedural animation technology that allows for the adding of natural looking movement to type and graphics, such as gravity and wind, without
the use of complex keyframes. Motion's "Interactive Dashboard" gives users access to a contextual, semi-transparent floating palette that
provides the tools and slider parameters for objects being manipulated on screen. Motion's "Project Pane" allows users to view and manage all
filters, Behaviors, masks and other properties applied to all objects and layers of objects within a project.
In August 2004, the Company introduced Production Suite, which combines the latest versions of Final Cut Pro HD, DVD Studio Pro 3 and
Apple Motion into a software suite for film and video production that delivers real-time production tools in one comprehensive and integrated
package. Production Suite provides an integrated workflow environment where content that is updated in one of the applications in the suite is
automatically updated in the other applications.
Shake® 3.5, an upgrade of the Company's compositing and visual effects software designed for large format film and video productions was
introduced in April 2004. Shake 3.5 features shape-based morphing and warping tools for advanced compositing and "shape shifting" special
effects. Morphing and warping further enhance Shake's visual effects tools, including layering, tracking, rotoscoping, painting and color
correction. Shake 3.5 also improves upon the Shake Qmaster network render manager that can now handle distributed rendering tasks for both
Shake and Alias Systems Corp.'s Maya product, allowing for distribution of rendering tasks across a cluster of servers or computers.
Logic® Pro 7, introduced by the Company in September 2004 is actively used by musicians around the world and by professionals in music
production, film scoring, and audio post-production facilities. It combines digital music composition, notation and audio production facilities in
one comprehensive product and includes software instruments such as Sculpture, a component-modeling based synthesizer; UltraBeat, a drum
synthesizer with built-in step sequencer; and digital signal processing (DSP) plug-ins including Guitar Amp Pro, a full-featured guitar amplifier
simulator. Along with over 100 workflow enhancements, mastering plug-ins and support for Apple Loops, Logic Pro 7 debuts distributed audio
processing, a technology which allows audio pros to tap into a number of Macintosh systems to expand available DSP power via an Ethernet
network.
Consumer, Education and Business Oriented Application Software
In January 2004, the Company introduced iLife® '04, the next generation suite of its digital lifestyle applications, which features iPhoto®,
iMovie®, iDVD®, iTunes®
software, and introduced GarageBand™, a music creation software application. All of these iLife applications come
preinstalled on the Company's Macintosh systems, excluding servers and storage systems. Burning DVDs with iDVD requires a Macintosh
system configured with a SuperDrive.
iTunes® software, available for both Macintosh and Windows-based computers, lets users create and manage their own digital music library.
iTunes organizes music using searching, browsing and playlist features and supports automatic synchronization with the music stored on an
iPod. iTunes supports AAC
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