Apple 2009 Annual Report Download - page 6

Download and view the complete annual report

Please find page 6 of the 2009 Apple annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 106

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60
  • 61
  • 62
  • 63
  • 64
  • 65
  • 66
  • 67
  • 68
  • 69
  • 70
  • 71
  • 72
  • 73
  • 74
  • 75
  • 76
  • 77
  • 78
  • 79
  • 80
  • 81
  • 82
  • 83
  • 84
  • 85
  • 86
  • 87
  • 88
  • 89
  • 90
  • 91
  • 92
  • 93
  • 94
  • 95
  • 96
  • 97
  • 98
  • 99
  • 100
  • 101
  • 102
  • 103
  • 104
  • 105
  • 106

Table of Contents
South America. The Europe segment includes European countries as well as the Middle East and Africa. The Retail segment operates Apple-
owned retail stores in the U.S. and in international markets. Each reportable geographic operating segment and the Retail operating segment
provide similar hardware and software products and similar services. Further information regarding the Company’
s operating segments may be
found in Part II, Item 7 of this Form 10-K under the subheading “Segment Operating Performance,” and in Part II, Item 8 of this Form 10-
K in
Notes to Consolidated Financial Statements at Note 9,
“Segment Information and Geographic Data.”
Products
The Company offers a range of personal computing products, mobile communication devices, and portable digital music and video players, as
well as a variety of related software, services, peripherals, networking solutions and various third-
party hardware and software products. The
Company designs, develops, and markets to Mac and Windows users its iPhone mobile communication devices and its family of iPod digital
music and video players, along with related accessories and services, including the online distribution of third-
party digital content and
applications through the Company’
s iTunes Store. In addition, the Company offers its own software products, including Mac OS X, the
Company’
s proprietary operating system software for the Mac; server software and related solutions; professional application software; and
consumer, education, and business oriented application software. The Company’s primary products are discussed below.
Mac Hardware Products
The Company offers a range of personal computing products including desktop and notebook computers, servers, related devices and
peripherals, and various third-party hardware products. The Company’
s Mac desktop and portable systems feature Intel microprocessors, the
Company’s Mac OS X Version 10.6 Snow Leopard (“Mac OS X Snow Leopard”) operating system and iLife
suite of software for creation
and management of digital photography, music, movies, DVDs and websites.
MacBook Pro
The MacBook Pro family of notebook computers is designed for professionals and consumers. In June 2009, the Company updated its aluminum
unibody MacBook Pro line to include 13-inch, 15-inch and 17-inch models. Each MacBook Pro includes an LED-backlit display, a glass Multi-
Touch™ trackpad, an illuminated keyboard, an SD card or ExpressCard slot, a FireWire 800 port, built-in AirPort Extreme
802.11n wireless
networking and Bluetooth 2.1. The 13-
inch MacBook Pro includes up to 2.53 GHz in processor speed and an NVIDIA GeForce 9400M graphics
processor. The 15-inch and 17-
inch MacBook Pro models offer up to 3.06 GHz in processor speed and the NVIDIA GeForce 9600M GT discrete
graphics processor.
MacBook
The MacBook is designed for consumer and education users. In October 2009, the Company updated its MacBook with a new polycarbonate
unibody design that includes an LED-backlit display and a glass Multi-
Touch™ trackpad. The MacBook includes up to 2.26 GHz in processor
speed, NVIDIA GeForce 9400M graphics processor, support for up to 4GB of 1066 MHz SDRAM memory, up to a 500 GB Serial ATA hard
drive, a SuperDrive , built-in AirPort Extreme 802.11n wireless networking and Bluetooth 2.1.
MacBook Air
In June 2009, the Company updated its MacBook Air, an ultra-slim notebook computer that measures 0.16-inches at its thinnest point and 0.76-
inches at its maximum height when closed. The MacBook Air includes up to 2.13 GHz processor speed with 6MB of Level 2 cache, NVIDIA
GeForce 9400M graphics processor, 2GB of memory, and a 128GB hard drive. The MacBook Air includes a 13.3-inch LED-
backlit widescreen
display, a full-size backlit keyboard, a built-in iSight video camera, a trackpad with Multi-Touch gesture support, and built-
in AirPort Extreme
802.11n wireless networking and Bluetooth 2.1.
3
® ®
®
® ®
®
®
®
®