Apple 2009 Annual Report Download - page 9

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Table of Contents
iPod classic
The iPod classic is an upgraded version of the original iPod, the Company’s hard-
drive based portable digital music and video player. In
September 2009, the Company introduced an updated version of the iPod classic, which has 160 GB of storage and is capable of holding up to
40,000 songs, 200 hours of video, or 25,000 photos. The iPod classic provides up to 36 hours of audio playback or up to six hours of video
playback, features “Genius” technology, and includes a 2.5-
inch color screen that can display album artwork, photos, and video content
including music videos, video and audio podcasts, short films, television shows, movies, and games.
iPod touch
In September 2009, the Company introduced the third-generation iPod touch, a flash-memory-based iPod that is 0.33-
inches thin and features a
3.5-inch widescreen display, Genius technology, a built-in speaker, and an accelerometer. The new iPod touch features peer-to-
peer connections,
which gives users the ability to play multi-player games with other users, Genius Mixes, and iPhone 3.1 software. The iPod touch’
s user
interface is based on the Company’s Multi-Touch user interface. It also includes Wi-
Fi wireless networking, which allows users to access the
iTunes Wi-
Fi Music Store and the App Store to purchase and/or download audio and video files, as well as a variety of other applications. The
iPod touch is available in 8GB, 32GB and 64GB configurations and features up to 30 hours of audio playback and up to six hours of video
playback.
iTunes 9
iTunes is an application for playing, downloading, and organizing digital audio and video files and is available for both Mac and Windows-
based
computers. iTunes is integrated with the iTunes Store, a service that allows customers to find, purchase, rent, and download third-
party digital
music, audio books, music videos, short films, television shows, movies, games, and other applications. Originally introduced in the U.S. in
April 2003, the iTunes Store now serves customers in 23 countries. In September 2009, the Company announced iTunes 9, which includes
Genius Mixes, a new feature in Genius technology, Home Sharing, which allows users to transfer music, movies and TV shows among up to five
authorized computers, and improved syncing functionality that allows users to organize their iPhone applications in iTunes, to sync music by
artist and genre, and to sync photos by Events and Faces. In January 2009, the Company announced it would offer all songs in the iTunes catalog
without digital rights management software and that iTunes songs would be available at three standard price points, beginning in April 2009 in
most countries.
Peripheral Products
The Company sells a variety of Apple-branded and third-party Mac-compatible peripheral products directly to end-
users through its retail and
online stores, including printers, storage devices, computer memory, digital video and still cameras, and various other computing products and
supplies.
Displays
The Company manufactures the Apple Cinema High Definition Display™, a 30-
inch widescreen flat panel display. In October 2008, the
Company introduced a 24-inch LED Cinema Display that features a built-in iSight camera, microphone, built-
in 2.1 speaker system and
MagSafe charger.
Apple TV
Apple TV is a device that permits users to wirelessly play iTunes content on a widescreen television. Compatible with a Mac or Windows-
based
computer, Apple TV includes a 160GB hard drive capable of storing up to 200 hours of video, 36,000 songs, 25,000 photos, or a combination of
each and is compatible with high definition televisions with resolution up to 1080p. Apple TV connects to a broad range of widescreen
televisions and home theater systems and comes standard with high-definition multimedia interface, component video, and both analog
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