Apple 2012 Annual Report Download - page 24

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Company Stock Performance
The following graph shows a five-year comparison of cumulative total shareholder return, calculated on a
dividend reinvested basis, for the Company, the S&P 500 Composite Index, the S&P Computer Hardware Index,
and the Dow Jones U.S. Technology Index. The graph assumes $100 was invested in each of the Company’s
common stock, the S&P 500 Composite Index, the S&P Computer Hardware Index, and the Dow Jones U.S.
Technology Index as of the market close on September 30, 2007. Data points on the graph are annual. Note that
historic stock price performance is not necessarily indicative of future stock price performance.
$0
$50
$150
$200
$250
$300
$400
$350
$450
$500
Sep-11Sep-10Sep-09Sep-08Sep-07
$100
Sep-12
Apple Inc. S&P 500 S&P Computer Hardware Dow Jones US Technology
COMPARISON OF 5 YEAR CUMULATIVE TOTAL RETURN*
Among Apple Inc., the S&P 500 Index, the S&P Computer Hardware Index,
and the Dow Jones US Technology Index
*$100 invested on 9/30/07 in stock or index, including reinvestment of dividends.
Fiscal year ending September 30.
Copyright©2012 S&P, a division of The McGraw-Hill Companies Inc. All rights reserved.
September 30,
2007
September 30,
2008
September 30,
2009
September 30,
2010
September 30,
2011
September 30,
2012
Apple Inc. $100 $74 $121 $185 $248 $437
S&P 500 $100 $78 $ 73 $ 80 $ 81 $105
S&P Computer Hardware $100 $84 $ 99 $118 $134 $214
Dow Jones US Technology $100 $76 $ 85 $ 95 $ 98 $127
23