Apple 2012 Annual Report Download - page 31

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Net Sales
The following table shows net sales by operating segment and net sales and unit sales by product during 2012,
2011, and 2010 (dollars in millions and units in thousands):
2012 Change 2011 Change 2010
Net Sales by Operating Segment:
Americas net sales ............................ $ 57,512 50% $ 38,315 56% $24,498
Europe net sales .............................. 36,323 31% 27,778 49% 18,692
Japan net sales ............................... 10,571 94% 5,437 37% 3,981
Asia-Pacific net sales .......................... 33,274 47% 22,592 174% 8,256
Retail net sales ............................... 18,828 33% 14,127 44% 9,798
Total net sales ............................ $156,508 45% $108,249 66% $65,225
Net Sales by Product:
Desktops (a)(i) ............................... $ 6,040 (6)% $ 6,439 4% $ 6,201
Portables (b)(i) ............................... 17,181 12% 15,344 36% 11,278
Total Mac net sales ....................... 23,221 7% 21,783 25% 17,479
iPod (c)(i) ................................... 5,615 (25)% 7,453 (10)% 8,274
Other music related products and services (d) ....... 8,534 35% 6,314 28% 4,948
iPhone and related products and services (e)(i) ...... 80,477 71% 47,057 87% 25,179
iPad and related products and services (f)(i) ........ 32,424 59% 20,358 311% 4,958
Peripherals and other hardware (g) ............... 2,778 19% 2,330 28% 1,814
Software, service and other sales (h) .............. 3,459 17% 2,954 15% 2,573
Total net sales ............................ $156,508 45% $108,249 66% $65,225
Unit Sales by Product:
Desktops (a) ................................. 4,656 0% 4,669 1% 4,627
Portables (b) ................................. 13,502 12% 12,066 34% 9,035
Total Mac unit sales ....................... 18,158 9% 16,735 22% 13,662
iPod unit sales ............................... 35,165 (17)% 42,620 (15)% 50,312
iPhone units sold ............................. 125,046 73% 72,293 81% 39,989
iPad units sold ............................... 58,310 80% 32,394 334% 7,458
(a) Includes revenue from iMac, Mac mini and Mac Pro sales.
(b) Includes revenue from MacBook, MacBook Air and MacBook Pro sales.
(c) Includes revenue from iPod sales.
(d) Includes revenue from sales from the iTunes Store, App Store, and iBookstore in addition to sales of iPod
services and Apple-branded and third-party iPod accessories.
(e) Includes revenue from sales of iPhone, iPhone services, and Apple-branded and third-party iPhone
accessories.
(f) Includes revenue from sales of iPad, iPad services, and Apple-branded and third-party iPad accessories.
(g) Includes revenue from sales of displays, networking products, and other hardware.
(h) Includes revenue from sales of Apple-branded and third-party Mac software, and services.
(i) Includes amortization of related revenue deferred for non-software services and embedded software upgrade
rights.
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