Apple 2012 Annual Report Download - page 5

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based iPod that features a clickable control pad to control music playback and VoiceOver technology enabling
customers to hear song titles, artists and playlist names. The iPod classic is a hard-drive based portable digital
music and video player.
iTunes®
iTunes is an application that supports the purchase, download, organization and playback of digital audio and
video files and is available for both Mac and Windows-based computers. iTunes features integration with iCloud,
AirPlay®wireless music playback, Genius Mixes, Home Sharing, and syncing functionality with iOS devices.
iTunes is integrated with the iTunes Store, a service that allows customers to discover, purchase, rent, and
download digital content and applications. The iTunes Store includes the App Store and iBookstore. The App
Store allows customers to discover and download applications, and the iBookstore features electronic books from
major and independent publishers and allows customers to preview and buy books for their iOS devices.
Customers can access the App Store through either a Mac or Windows-based computer or through an iOS device.
The iBookstore is accessed through the iBooks®application on an iOS device.
Mac App Store
The Mac App Store allows customers to discover, download and install Mac applications. The Mac App Store
offers applications in education, games, graphics and design, lifestyle, productivity, utilities and other categories.
The Company’s OS X operating system software and its iLife, iWork®and other application software titles are
also available on the Mac App Store.
iCloud
iCloud is the Company’s cloud service, which stores music, photos, applications, contacts, calendars, and
documents and wirelessly pushes them to multiple iOS devices, Mac and Windows-based computers. iCloud’s
features include iTunes in the Cloud, Photo Stream, Documents in the Cloud, Contacts, Calendar,
Mail, automatic downloads and purchase history for applications and iBooks, and iCloud Backup. Users can sign
up for free access to iCloud using a device running qualifying versions of iOS or OS X.
Software Products
The Company offers a range of software products for consumers and for SMB, education, enterprise and
government customers, including the Company’s iOS and OS X operating system software; server software;
professional application software; and consumer, education, and business oriented application software.
Operating System Software
iOS
iOS is the Company’s mobile operating system that serves as the foundation for iOS devices. In September 2012,
the Company released iOS 6, the latest version of its mobile operating system. iOS supports iCloud and includes
features such as Notification Center, a way to view and manage notifications in one place; iMessage™, a
messaging service that allows users to send text messages, photos and videos between iOS devices; and Maps,
with turn-by-turn navigation. iOS supports Siri®, a voice activated intelligent assistant, which is available on
qualifying iOS devices.
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