Apple 2012 Annual Report Download - page 6

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OS X
OS X, the Company’s Mac operating system, is built on an open-source UNIX-based foundation. OS X
Mountain Lion is the ninth major release of OS X and became available in July 2012. OS X Mountain Lion
includes iCloud integration, Notification Center, iMessage, and system-wide support for full screen applications.
Application Software
iLife
iLife is the Company’s consumer-oriented digital lifestyle application suite included with all Mac computers. iLife
features iPhoto®,iMovie
®,iDVD
®,GarageBand
®,andiWeb™.iPhotoistheCompany’sconsumer-orienteddigital
photo application and iMovie is the Company’s consumer-oriented digital video editing software application. iDVD
is the Company’s consumer-oriented software application that enables customers to turn iMovie files, QuickTime
files, and digital pictures into interactive DVDs. GarageBand is the Company’s consumer-oriented music creation
application that allows customers to play, record and create music. iWeb allows customers to create online photo
albums, blogs and podcasts, and to customize websites using editing tools.
iWork
iWork is the Company’s integrated productivity suite designed to help users create, present, and publish
documents, presentations, and spreadsheets. iWork includes Pages®for word processing and page layout,
Keynote®for presentations, and Numbers®for spreadsheets. The Company also has a Multi-Touch version of
each iWork application designed specifically for use on iOS devices.
Other Application Software
The Company also sells various other application software, including Final Cut Pro®, Logic Studio®,Logic®Pro,
and its FileMaker®Pro database software.
Displays & Peripheral Products
The Company manufactures the Apple LED Cinema Display™ and Thunderbolt Display. The Company also
sells a variety of Apple-branded and third-party Mac-compatible and iOS-compatible peripheral products,
including printers, storage devices, computer memory, digital video and still cameras, and various other
computing products and supplies.
Apple TV
Apple TV allows customers to watch movies and television shows on their high definition television. Content
from iTunes, Netflix, YouTube, and Flickr as well as music, photos, videos, and podcasts from a Mac or
Windows-based computer can also be wirelessly streamed to a television through Apple TV.
Product Support and Services
AppleCare®offers a range of support options for the Company’s customers. These include assistance that is built
into software products, printed and electronic product manuals, online support including comprehensive product
information as well as technical assistance, the AppleCare Protection Plan (“APP”) and the AppleCare+
Protection Plan (“APP+”). APP is a fee-based service that typically includes two to three years of phone support,
hardware repairs and dedicated web-based support resources. APP+ is a fee-based service available in certain
countries for iPhone and iPad. APP+ offers coverage for two instances of accidental damage in addition to the
services offered by APP.
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