Apple 2012 Annual Report Download - page 73
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The following table shows information by operating segment for 2012, 2011, and 2010 (in millions):
2012 2011 2010
Americas:
Net sales ...................................................... $57,512 $38,315 $24,498
Operating income ............................................... $23,733 $13,538 $ 7,590
Europe:
Net sales ...................................................... $36,323 $27,778 $18,692
Operating income ............................................... $15,015 $11,528 $ 7,524
Japan:
Net sales ...................................................... $10,571 $ 5,437 $ 3,981
Operating income ............................................... $ 5,915 $ 2,481 $ 1,846
Asia-Pacific:
Net sales ...................................................... $33,274 $22,592 $ 8,256
Operating income ............................................... $14,234 $ 9,587 $ 3,647
Retail:
Net sales ...................................................... $18,828 $14,127 $ 9,798
Operating income ............................................... $ 4,719 $ 3,242 $ 2,289
A reconciliation of the Company’s segment operating income to the consolidated financial statements for 2012,
2011, and 2010, is as follows (in millions):
2012 2011 2010
Segment operating income ............................................ $63,616 $40,376 $22,896
Other corporate expenses, net (a) ....................................... (6,635) (5,418) (3,632)
Share-based compensation expense ..................................... (1,740) (1,168) (879)
Total operating income ........................................... $55,241 $33,790 $18,385
(a) Other corporate expenses include research and development, corporate marketing expenses, manufacturing
costs and variances not included in standard costs, and other separately managed general and administrative
expenses.
The following table shows total assets by segment and a reconciliation to the consolidated financial statements as
of September 29, 2012 and September 24, 2011 (in millions):
2012 2011
Segment assets:
Americas ............................................................ $ 5,525 $ 2,782
Europe .............................................................. 3,095 1,520
Japan ............................................................... 1,698 637
Asia-Pacific .......................................................... 2,234 1,710
Retail ............................................................... 2,725 2,151
Total segment assets ....................................................... 15,277 8,800
Corporate assets ........................................................... 160,787 107,571
Total assets ...................................................... $176,064 $116,371
The U.S. and China were the only countries that accounted for more than 10% of the Company’s net sales in
2012 and 2011. No single country other than the U.S. accounted for more than 10% of net sales in 2010. There
was no single customer that accounted for more than 10% of net sales in 2012, 2011 or 2010. Net sales for 2012,
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