Apple 2012 Annual Report Download - page 4

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Products
The Company offers a range of mobile communication and media devices, personal computing products, and
portable digital music players, as well as a variety of related software, services, peripherals, networking solutions
and third-party hardware and software products. In addition, the Company offers its own software products,
including iOS, the Company’s mobile operating system; OS X, the Company’s Mac operating system; and server
and application software. The Company’s primary products are discussed below.
iPhone
iPhone combines a mobile phone, an iPod, and an Internet communications device in a single handheld product.
Based on the Company’s Multi-Touch™ user interface, iPhone features desktop-class email, web browsing,
searching, and maps and is compatible with both Mac and Windows-based computers. iPhone automatically
syncs content from users’ iTunes libraries, as well as contacts, bookmarks, and email accounts. iPhone allows
customers to access the iTunes Store to download audio and video files, as well as a variety of other digital
content and applications. In September 2012, the Company launched iPhone 5, its latest version of iPhone. In
addition to the Company’s own iPhone accessories, third-party iPhone compatible accessories are available
through the Company’s online and retail stores and from third parties.
iPad
iPad is a multi-purpose mobile device for browsing the web, reading and sending email, viewing photos,
watching videos, listening to music, playing games, reading e-books and more. iPad is based on the Company’s
Multi-Touch technology and allows customers to connect with their applications and content in a more
interactive way. iPad allows customers to access the iTunes Store to download audio and video files, as well as a
variety of other digital content and applications. In March 2012, the Company launched the new iPad, its third
generation iPad, and in October 2012, the Company announced its fourth generation iPad and iPad mini, which
are expected to be available in November 2012. In addition to the Company’s own iPad accessories, third-party
iPad compatible accessories are available through the Company’s online and retail stores and from third parties.
Mac
The Company offers a range of personal computing products including desktop and portable computers, related
devices and peripherals, and third-party hardware products. The Company’s Mac desktop and portable systems
feature Intel microprocessors, the OS X operating system and the iLife®suite of software for creation and
management of digital photography, music, movies, DVDs and websites.
The Company’s desktop computers include iMac®, Mac Pro®and Mac mini. The Company’s portable computers
include MacBook Pro®and MacBook Air®.
iPod
The Company’s iPod line of portable digital music and media players includes iPod touch, iPod nano®, iPod
shuffle®and iPod classic®. All iPods work with iTunes. In addition to the Company’s own iPod accessories,
third-party iPod-compatible accessories are available through the Company’s online and retail stores and from
third parties.
The iPod touch, based on iOS, is a flash-memory-based iPod with a widescreen Retina™ display, a Multi-Touch
user interface, and built-in iSight®camera. iPod touch allows customers to access the iTunes Store to download
audio and video content, as well as a variety of digital applications. The iPod nano is a flash-memory-based iPod
that features the Company’s Multi-Touch interface allowing customers to navigate their music collection by
tapping or swiping the display and built-in Bluetooth for wireless listening. The iPod shuffle is a flash-memory-
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