Apple 2014 Annual Report Download - page 29

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Sales Data
The following table shows net sales by operating segment and net sales and unit sales by product during 2014, 2013 and 2012
(dollars in millions and units in thousands):
2014 Change 2013 Change 2012
Net Sales by Operating Segment:
Americas $ 65,232 4% $ 62,739 9% $ 57,512
Europe 40,929 8% 37,883 4% 36,323
Greater China 29,846 17% 25,417 13% 22,533
Japan 14,982 11% 13,462 27% 10,571
Rest of Asia Pacific 10,344 (7)% 11,181 4% 10,741
Retail 21,462 6% 20,228 7% 18,828
Total net sales $182,795 7% $170,910 9% $156,508
Net Sales by Product:
iPhone (1) $101,991 12% $ 91,279 16% $ 78,692
iPad (1) 30,283 (5)% 31,980 3% 30,945
Mac (1) 24,079 12% 21,483 (7)% 23,221
iPod (1) 2,286 (48)% 4,411 (21)% 5,615
iTunes, Software and Services (2) 18,063 13% 16,051 25% 12,890
Accessories (3) 6,093 7% 5,706 11% 5,145
Total net sales $182,795 7% $170,910 9% $156,508
Unit Sales by Product:
iPhone 169,219 13% 150,257 20% 125,046
iPad 67,977 (4)% 71,033 22% 58,310
Mac 18,906 16% 16,341 (10)% 18,158
iPod 14,377 (45)% 26,379 (25)% 35,165
(1) Includes deferrals and amortization of related non-software services and software upgrade rights.
(2) Includes revenue from the iTunes Store, the App Store, the Mac App Store, the iBooks Store, AppleCare, licensing and
other services.
(3) Includes sales of Apple-branded and third-party accessories for iPhone, iPad, Mac and iPod.
The Company’s fiscal year is the 52 or 53-week period that ends on the last Saturday of September. The Company’s fiscal
years 2014, 2013 and 2012 ended on September 27, 2014, September 28, 2013 and September 29, 2012, respectively. Both
fiscal years 2014 and 2013 spanned 52 weeks. Fiscal year 2012 spanned 53 weeks, with a 14th week included in the first
quarter of 2012, as is done approximately every six years to realign the Company’s fiscal quarters more closely to calendar
quarters. Inclusion of the additional week in 2012 increased the Company’s overall net sales and operating expenses for the
year.
Apple Inc. | 2014 Form 10-K | 27