Apple 2014 Annual Report Download - page 6

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Application Software
iLife
iLife for Mac is the Company’s consumer-oriented digital lifestyle software application suite included with all Mac computers.
iLife features iPhoto®, a digital photo application for storing, viewing, editing and sharing photos; iMovie®, a digital video editing
application; and GarageBand®, a music creation application that allows users to play, record and create music. The Company
also has Multi-Touch versions of these iLife applications designed specifically for use on iOS devices.
iWork
iWork for Mac is the Company’s integrated productivity suite designed to help users create, present and publish documents,
presentations and spreadsheets. iWork includes Pages®for word processing and page layout, Keynote®for presentations and
Numbers®for spreadsheets. The Company also has iOS Multi-Touch versions of each iWork application designed specifically
for use on iOS devices.
Other Application Software
The Company also sells various other application software, including its professional line of applications: Final Cut Pro®, Logic®
Pro X and its FileMaker®Pro database software.
Accessories
The Company sells a variety of Apple-branded and third-party Mac-compatible and iOS-compatible accessories, including
Apple TV, headphones, cases, displays, storage devices and various other connectivity and computing products and supplies.
In July 2014, the Company acquired Beats Electronics, LLC, which makes Beats®headphones, speakers and audio software.
Apple TV
Apple TV connects to consumers’ high definition TVs and enables them to access iTunes content directly for streaming HD
video, playing music and viewing photos. Content from iTunes Radio, Beats Music™ and other media services, including
Netflix, YouTube, Flickr, Hulu Plus, Vevo, MLB, NBA and NHL is available on Apple TV. Apple TV allows streaming iTunes
content from Macs and Windows personal computers through Home Share and through AirPlay®from compatible Mac and
iOS devices. Compatible Mac and iOS devices can also mirror their device screens as well as stream and play games on Apple
TV.
Apple Watch
In September 2014, the Company announced Apple Watch, a personal electronic device that combines new precision watch
technology with an iOS-based user interface created specifically for a smaller device. Apple Watch features Digital Crown, a
unique navigation tool that allows users to seamlessly scroll, zoom and navigate. Apple Watch enables customers to
communicate in new ways from their wrist and features Force Touch, a technology that senses the difference between a tap
and a press and allows users to access controls within apps. Apple Watch is expected to be available in early calendar year
2015 and will be compatible with iPhone 5 and newer iPhone models running the latest version of iOS 8.
iOS and Mac Developer Programs
The Company’s iOS and Mac Developer Programs support app developers with the development, testing and distribution of
iOS and Mac apps through the App Store and the Mac App Store. Development tools included with the Company’s Developer
Programs include Xcode®, the Company’s integrated development environment for creating apps for iOS devices and Mac.
Xcode includes project management tools; analysis tools to collect, display and compare app performance data; simulation
tools to locally run, test and debug apps; tools to simplify the design and development of user interfaces; Swift™, the
Company’s new programming language for both iOS and OS X introduced in June 2014; and the latest software development
kits for iOS and OS X. The Company’s Developer Programs also provide access to multiple development resources including
the Company’s Developer Forums, extensive technical documentation and sample code. The Company’s Developer Programs
also provide developers with access tools and information for submitting their apps to the App Store and the Mac App Store.
Apple Inc. | 2014 Form 10-K | 4