Apple 2014 Annual Report Download - page 80

Download and view the complete annual report

Please find page 80 of the 2014 Apple annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 117

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60
  • 61
  • 62
  • 63
  • 64
  • 65
  • 66
  • 67
  • 68
  • 69
  • 70
  • 71
  • 72
  • 73
  • 74
  • 75
  • 76
  • 77
  • 78
  • 79
  • 80
  • 81
  • 82
  • 83
  • 84
  • 85
  • 86
  • 87
  • 88
  • 89
  • 90
  • 91
  • 92
  • 93
  • 94
  • 95
  • 96
  • 97
  • 98
  • 99
  • 100
  • 101
  • 102
  • 103
  • 104
  • 105
  • 106
  • 107
  • 108
  • 109
  • 110
  • 111
  • 112
  • 113
  • 114
  • 115
  • 116
  • 117

The following table shows information by operating segment for 2014, 2013 and 2012 (in millions):
2014 2013 2012
Americas:
Net sales $65,232 $62,739 $57,512
Operating income $24,316 $22,817 $23,414
Europe:
Net sales $40,929 $37,883 $36,323
Operating income $14,771 $13,025 $14,869
Greater China:
Net sales $29,846 $25,417 $22,533
Operating income $11,016 $ 8,541 $ 9,843
Japan:
Net sales $14,982 $13,462 $10,571
Operating income $ 7,183 $ 6,819 $ 5,861
Rest of Asia Pacific:
Net sales $10,344 $11,181 $10,741
Operating income $ 3,636 $ 3,753 $ 4,253
Retail:
Net sales $21,462 $20,228 $18,828
Operating income $ 4,575 $ 4,025 $ 4,613
A reconciliation of the Company’s segment operating income to the Consolidated Statements of Operations for 2014, 2013
and 2012, is as follows (in millions):
2014 2013 2012
Segment operating income $65,497 $58,980 $62,853
Research and development expense (1) (4,825) (3,558) (2,713)
Share-based compensation expense (2,863) (2,253) (1,740)
Other corporate expenses, net (5,306) (4,170) (3,159)
Total operating income $52,503 $48,999 $55,241
(1) Amount excludes research and development share-based compensation expense.
Apple Inc. | 2014 Form 10-K | 78