Apple 2014 Annual Report Download - page 5

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iTunes and the iTunes Store
Apple’s iTunes app, available for iOS devices, Mac and Windows personal computers and Apple TV, keeps users’ music,
movies and TV shows organized in one place. iTunes is integrated with the iTunes Store, the App Store, the iBooks Store,
iTunes U®and iTunes Radio™. The iTunes Store allows customers to purchase and download music and TV shows, rent or
purchase movies and download free Podcasts. The App Store allows customers to discover and download apps and purchase
in-app content. The iBooks Store features e-books from major and independent publishers. iTunes U allows users to download
free lectures, videos and more from top universities, museums and other institutions. iTunes Radio provides a free Internet
streaming service that allows users to personalize radio stations featuring music from the iTunes Store. In July 2014, the
Company acquired Beats Music, LLC, which offers a subscription streaming music service that offers a curated listening
experience and complements the Company’s other music services and offerings.
Mac App Store
The Mac App Store allows customers to discover, download and install Mac applications. The Mac App Store offers
applications in education, games, graphics and design, lifestyle, productivity, utilities and other categories. The Company’s OS
X operating system software and its iLife, iWork and other application software titles are also available on the Mac App Store.
iCloud
iCloud is the Company’s cloud service which stores music, photos, applications, contacts, calendars, mail, documents and
more, keeping them up-to-date and available to multiple iOS devices, Mac and Windows personal computers and Apple TV.
iCloud services include iTunes in the Cloud, iCloud DriveSM, iCloud Photo Sharing, Family Sharing, Find My iPhone, iPad or Mac
and iCloud Backup for iOS devices. Users can sign up for free access to iCloud using a device running qualifying versions of
iOS or OS X.
Apple Pay
In October 2014, the Company released Apple Pay in the U.S., a new service aimed at making mobile payments easy, secure
and private. Apple Pay works with iPhone 6, iPhone 6 Plus, iPad Air 2 and iPad mini 3. Apple Pay will also work with the newly
announced Apple Watch upon its expected availability in early calendar year 2015.
Operating System Software
iOS
iOS is the Company’s Multi-Touch operating system that serves as the foundation for iOS devices. Apps delivered with iOS for
qualifying devices include Safari web browser, FaceTime®video calling, Maps, Mail, Contacts, Calendar, Clock, Weather,
Calculator, Notes, Reminders, Stocks, Compass and Messages. Devices running iOS are compatible with both Mac and
Windows personal computers and Apple’s iCloud services. In September 2014, the Company released iOS 8, which provides
new features for Messages and Photos, predictive typing for Apple’s QuickType™ keyboard and a new Health app. iOS 8 also
introduced Family Sharing, which enables easier sharing of purchases, photos and calendars within the same household.
OS X
OS X, the Company’s Mac operating system, is built on an open-source UNIX-based foundation and provides an intuitive and
integrated computer experience. OS X Yosemite, released in October 2014, is the eleventh major release of OS X. Support for
iCloud is built into OS X so users can access content and information from their Macs, their iOS devices and other supported
devices and access downloaded content and apps from the iTunes Store. Apps delivered with OS X include Mail, Safari web
browser, Messages, Calendar, Reminders, Contacts, Maps, iBooks®and the iLife apps. OS X Yosemite incorporates
additional continuity features including Handoff, which allows users to start an activity on one Mac or iOS device and pass it to
another Mac or iOS device.
Apple Inc. | 2014 Form 10-K | 3