Bank of America 1998 Annual Report Download - page 10

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Consider the comfort of dealing with
a local bank, where the staff members
(who live in the same town you do)
provide exceptional service, and where
products and prices are keenly com-
petitive. Where bankers hold broad
authority to make decisions without
calling headquarters. Where everyone
accepts a responsibility (and has the
power) to do the right thing for clients
and customers. A bank whose people
enthusiastically support the whole life
of your community: youth soccer, the
arts, the underserved. A neighborhood
institution, therefore, with character
and history.
Now consider the even greater satis-
faction that comes from knowing your
bank also provides you with the choice,
convenience and coast-to-coast access
of nationwide banking. That it is sup-
ported by thousands of sister offices,
ATMs and product and service facilities
in 22 states (and the District of
Columbia) from Maryland to Florida
to California. That all this constitutes a
banking company of such size and
scope that it can (and does) spend
almost $3 billion a year on technology
alone, a visionary investment that,
among other things, lets you bank how
and when you want, even by phone and
PC any place in the world.
1998 Bank of America Summary Annual Report
Bank of America helps make the
dream of home ownership come true
for a customer every 3 minutes
around the clock.
Building the bank of the future.
As a businessperson, consider the
opportunity to work with a financial
services organization which can meet all
of your financial needs. One which
offers tremendous resources to small-
and mid-sized businesses, corporations
and government agencies across the
nation and around the world. An
organization that delivers capacity and
product breadth, global reach and
superior execution to each client
through teams of talented profession-
als. One which is firmly positioned at
the forefront of global finance, opening
doors into Asia and Europe, and
southward into Latin America, helping
a majority of America’s leading
corporations compete successfully in
a burgeoning global economy.
Finally, consider that all these
accomplishments are just the beginning.
The company we’re discussing — Bank
of America — is determined to be
much more. Our goal is to build a
company that makes banking work as it
never has before. A company reshaped
around those things that matter most to
our individual and business customers:
convenience, simplicity, flexibility and
dependability. A company that under-
stands and anticipates the needs of