Bank of America 1998 Annual Report Download - page 12

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each corporate client, responding with
innovative solutions and consistently
delivering knowledge, creative ideas and
excellence in execution. In short, a
banking company with an outstanding
global banking franchise and the best
opportunity to create greater value for
shareholders.
Last year’s historic merger gives us
an unmatched foundation on which to
build this highly responsive, customer-
centered bank of the future. Size and
scale in key businesses allow us to offer
customers and clients a wide choice of
products and delivery methods at the
lowest possible cost. Combined
resources will help us continue develop-
ing the kind of technology customers
demand. And we bring together the
skills of tens of thousands of the best
bankers in the United States and
around the globe.
Bank of America offers many
advantages our customers and clients
just can’t get elsewhere.
●Corporate clients benefit from our
client teams consisting of seasoned
industry experts, product specialists and
investment bankers offering a compre-
hensive range of products through
offices in 38 countries. Client teams can
1998 Bank of America Summary Annual Report
Major sports teams count on Bank
of America. We serve as agent,
co-agent or sole provider for
17 National Football League fran-
chises, six Major League Baseball
franchises, six National Hockey
League franchises and six National
Basketball Association franchises.
mobilize our capital resources and
worldwide network to deliver unmatched
market perspective, transaction experi-
ence and expertise.
●Middle-market companies realize
similar benefits. Suppose you’re a
medium-sized firm with $50 million in
sales. You appreciate working with a
local client manager who fully under-
stands you and your business. But you
also appreciate access to full-service
banking in our 22 franchise states. And
you want access to capital markets. And
transaction speed. What bank are you
going to use? Or, how many banks must
you use? Finally, the answer is … one.
Once all our systems are combined, we
can provide you with consistent services
in each state, leading to unmatched
simplicity and convenience.
●To our retail customers, an
immediate benefit is coast-to-coast
access to our ATMs and banking
centers. No competitor can touch us.
But an even greater advantage is our
determination to make all the rest of
banking easier and better than anything
our customers have ever experienced.
One of our most important initiatives,
and one that sets us apart from the