Bank of America 1998 Annual Report Download - page 13

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Please find page 13 of the 1998 Bank of America annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

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11
Redick Edwards is a native of Houston and has been with the bank for 26 years.
“The purpose of the new Bank of America is to help people realize their dreams. Customers tell
me almost every day that we are helping to turn their dreams into realities. From lines of credit to
treasury management services, we can, and should be, a one-stop shop for our customers.
“When I have a doctor who is keeping too high a balance in his checking account, I can call
upon the resources of our investment team to help the customer make the most of their money. It’s
reassuring to know there are people, just like me, throughout the company to help meet the
needs of all our customers.
“Service is what customers value in their banking relationship. I like to drop in on new
businesses when they come to town to introduce myself and tell them about the ways that we
can help grow their business. Some people may call this approach old-fashioned, but I call it
common sense. We have the ability to deliver customer service like a small-town bank, but we
can call upon the resources of a global company. I don’t see how anyone can compete with that.”
Redick Edwards (right) of Business
Banking in Houston with Raymond G.
Sewell in a restaurant just opened
by Sewell’s company.